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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

10 Human Behavior Hacks that Make Your Email Crazy Effective

Nancy Harhut  (CCO, HBT Marketing)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Do you follow all the best practices for email creation and still not get the response you want? That's because today there's more to success than targeted lists, compelling offers, and perfectly executed creative. Today you need to know the decision-making shortcuts people use with email – the automatic behaviors that determine whether they open, read, and respond to it. Research has proven people don't operate in rational, considered ways. Rather, readers cruise along on autopilot, with certain prompts sending us clicking in one direction or another. In this example-jammed session, discover scientifically proven tactics that will get your target to open, read, and respond to your email without even thinking about it!

Takeaway

  • Discover two ways to position your message for faster response
  • See how to automatically sell more using Social Proof, Loss Aversion & Compliance Triggers in your email messages
  • Find out how to apply 10 proven tactics to increase email open, read and CTRs
  • Know what to do -- and what to avoid -- to get your email noticed and opened
  • Gain a competitive advantage quickly and easily



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