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Content Marketing World 2019 - Session Viewer

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Utilizing Instagram to Not-So-Accidentally Grow your Brand

Wally Koval (Founder, @AccidentallyWesAnderson)

Location: Room 25

Date: Thursday, September 5

Time: 2:50pm - 3:20pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

@AccidentallyWesAnderson has gone from small project to media powerhouse. In the last 18 months it has grown to 500,000+ followers on Instagram, with brand partnerships, a book, and a newsletter with a subscribed audience of 15,000+. It is the definition of the content marketing business model. But the vision of @accidentallyWesAnderson isn't so accidental after all.


The AWA team will share how:
* Passion and interests led them toward this project
* They cultivated their audience based on hashtags, continued engagement, and consistency
* Earned media has been a continued factor of the project's success
* User-generated content was utilized to maintain their publishing schedule and further engage the audience
* Foresight helped with legal/copyright issues early in the process
* The AWA founders began monetizing the success of the project in multiple ways that not only benefited the audience, but also created further opportunities for brand growth