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Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Joe Lazauskas (Head of Marketing, Contently)
Date: Wednesday, September 4
Time: 11:20am - 12:05pm
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Future Trends
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Content marketers today are supposed to be data-driven unicorn-octopi hybrids, with eight hands and a natural-born instinct for Instagram stories. We’re told we need to be masters of analytics, incredible writers, top-notch videographers, quirky creatives that can manage a team of 10 and get the board on your side (all others need not apply). But this is obviously insane so ... what actually matters?
In this interactive session, Contently's head of content strategy will reveal what he’s learned from hundreds of interviews with top content marketers: the special traits they share, the tricks they use, and how to set yourself up to succeed in a marketing world that’s about to change in big ways.
-The big traits, from empathy to intellectual humility, that the world's most successful content marketers share.
-How brave marketers built unlikely coalitions inside their companies to make content and storytelling the heartbeat of their brand.
-The monumental changes coming to content marketing, and how to future-proof your career.