Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Most Thought Leadership Content Isn't Thoughtful or Leading: We Need to Fix That!

Lisa Gately  (Principal Analyst, Forrester)

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The vast majority of thought leadership content is me-too and derivative, or a thinly veiled product pitch. Yet, the opportunity for creating thought leadership has never been greater. Buyers crave insights and ideas that have material value to them and to their business. In this presentation we’ll deconstruct why most thought leadership fails and show how thought leadership aligns brand and buyer messaging.

Takeaway

· Gain an understanding of what defines great thought leadership and identify areas for improvement
· Walk away with a method for choosing thought leadership themes that resonate and build brand and buyer engagement



FOLLOW CONTENT MARKETING WORLD ON SOCIAL