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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

It's More Than Data: We're Doing Content Marketing Wrong

Paxton Gray  (CEO, 97th Floor)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

In a world that seems to demand more and more content, many companies feel they simply don't have enough resources to create enough content to feed the machine. This causes companies to create consistent mediocre content that blends in with the noise or to stop creating altogether. The data tells us what kind of content to create and how often we should be creating it, but it doesn't seem to be working. In this no-fluff session, Paxton will show you his step-by-step process to creating consistent and quality content that works for virtually any budget. If you've felt that content marketing hasn't been producing the results you've wanted, this session is for you.

Takeaway

You will leave this session knowing exactly:

  • How to find out what your customers are asking for
  • How to create content that your customers really want
  • How to hack the human brain to understand who your customers actually are



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