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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

It's More Than Data: We're Doing Content Marketing Wrong

Paxton Gray  (CEO, 97th Floor)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced

In a world that seems to demand more and more content, many companies feel they simply don't have enough resources to create enough content to feed the machine. This causes companies to create consistent mediocre content that blends in with the noise or to stop creating altogether. The data tells us what kind of content to create and how often we should be creating it, but it doesn't seem to be working. In this no-fluff session, Paxton will show you his step-by-step process to creating consistent and quality content that works for virtually any budget. If you've felt that content marketing hasn't been producing the results you've wanted, this session is for you.


You will leave this session knowing exactly:

  • How to find out what your customers are asking for
  • How to create content that your customers really want
  • How to hack the human brain to understand who your customers actually are