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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Sep 13 Tuesday | 11:30 am

Food Trucks Open

Location: West Mall Drive

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only

Session Type: Networking

Registration Open

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only, Virtual Pass

Session Type: Registration

Sep 13 Tuesday | 1:00 pm

Breaking up with your website; Leveraging technology, content modeling and governance to deliver great omnichannel customer experiences

Speaker: Cathy McKnight  (The Content Advisory)

Location: Room 4

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Executive Forum: Back to the Future

Speakers: Annie Granatstein  (Marriott International), Franklin Parrish  (Kaiser Permanente), Sydni Craig-Hart  (Smart Simple Marketing), Andy Seibert  (Imprint), Jacqueline Loch  (SJC Content), Robert Rose  (Content Marketing Institute), Lacrecia Cade  (What-If Collective)

Location: Grand Ballroom A

Session Type: Industry Forum

Audience Level: Advanced

How to Define and Build Your Content Marketing Strategy

Speaker: Michael Brenner  (Marketing Insider Group)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: Beginner/New to the Industry

How to Right Your SEO Ship When You're Thrown Off Course

Speaker: Mike Murray  (Online Marketing Coach)

Location: Room 24

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Marketing Writing Masterclass

Speaker: Jonathan Kranz  (Kranz Communications)

Location: Room 1

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Semantic Search: The Pillar of Modern Storytelling

Speakers: Mariah Obiedzinski  (Stamats), Laura Hand  (Laura Loo Experience Design), Sherry Bonelli  (Early Bird Digital Marketing)

Location: Room 23

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: Intermediate

Supercharge Your Content Marketing with Greater Creativity

Speaker: Carla Johnson  (RE:Think Labs)

Location: Room 3

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Why it's Time to Kondo Your Content Chaos (and how to do it)

Speakers: Karen Hesse  (256), Mark Scully  (256)

Location: Room 5

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Workshop

Audience Level: All

Sep 13 Tuesday | 2:00 pm

Workshop Break: Coffee & Networking

Location: Conference Room Hallways

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Networking

Sep 13 Tuesday | 3:00 pm

First-Time Attendees: Welcome Session

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Session

Sep 14 Wednesday | 6:00 am

#CMWorld Running Club

Location: Convention Center - Lakeside Entrance

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

#CMWorld Yoga

Location: Grand Ballroom Foyer

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 14 Wednesday | 7:30 am

Grab & Go - Breakfast & Coffee

Location: Hall C Foyer

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Registration Open

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only, Virtual Pass

Session Type: Registration

Sep 14 Wednesday | 8:20 am

Welcome to Content Marketing World 2022

Speaker: Stephanie Stahl  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Sep 14 Wednesday | 8:30 am

This Is Content

Speaker: Robert Rose  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 14 Wednesday | 9:00 am

The Power of Community (Rural or Otherwise!)

Speaker: Kim Olson  (Land O'Lakes)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 14 Wednesday | 9:30 am

Voice is the New Logo

Speaker: Ann Handley  (MarketingProfs)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 14 Wednesday | 10:00 am

Brunch & Networking on the Expo Floor

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 14 Wednesday | 11:20 am

Content Innovation Dessert & Learn Sessions

Location: Conference Room Hallways

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 14 Wednesday | 11:40 am

5 ways to make AI your content advantage

Speaker: May Habib  (Writer)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

6 Reasons Why Your Content Workflow Should START with Live Video

Speaker: Doc Rock  (Ecamm)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

91 Page One Rankings in 6 Weeks: How Pillar-Based Marketing is Changing SEO

Speaker: Ryan Brock  (DemandJump)

Location: Room 24

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

How Global Brands are Translating Content at Scale

Speaker: Adam Railton  (Unbabel)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

How Mercer Generated 2,770% More Leads with a Targeted, Content-Centric Lead Gen Strategy

Speaker: Danielle Amato  (Mercer)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

How a behavioral insights-driven content strategy fuels high-performance GTM Campaigns at Confluent

Speakers: Jess Larkin  (Confluent), Adam Perry  (Folloze)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Optimizing the content journey with DAM: How Red Roof created a better digital experience for their customer

Speakers: Dennis Wright  (Bynder), Abbie Gillespie  (Red Roof)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Site Search 101: The Most Effective Content Marketing Tool (You Probably Forgot)

Speaker: William Tseng  (Lucidworks)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

The Blogger’s Mindset - How To Create 10X Content 10X Faster

Speaker: Mike Allton  (Agorapulse)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Why your customer experience sucks and how to fix it

Speaker: Chris Belli  (Studio Science)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Sep 14 Wednesday | 12:20 pm

"Fail Fast:" Using experimentation to drive better content experiences, faster

Speaker: Shafqat Islam  (Optimizely)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

10 Steps To Optimize Your Content Marketing Program for ROI

Speaker: Michael Brenner  (Marketing Insider Group)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: Intermediate

Content Marketing in a cookie-less world

Speaker: Jacqueline Loch  (SJC Content)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Creative Pushups by Manifest

Speakers: Ricky Ribeiro  (Manifest), Dasha Ovsyannikova  (Manifest), Sacha Reeb  (Manifest), Tess Dmitrovsky  (Manifest)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Creative Pushups by Manifest

Session Type: Session

Audience Level: All

Data: The 4-Letter Word You Need to Embrace

Speaker: Inbar Yagur  (Lusha)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: All

Fight the Fatigue: How to create engaging digital experiences that connect and convert

Speaker: Mark Bornstein  (ON24)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

How Kimpton Hotels Uses Interactive Content To Hone Its Creative Edge While Delighting Customers

Speakers: Cari Bojanowski  (Kimpton Hotels), Alex Kelly  (Ceros)

Location: Room 24

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

How to Get a Year's Worth of Content From One Survey

Speaker: Michele Linn  (Mantis Research)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Management & Optimization

Session Type: Session

Audience Level: Intermediate

How we unlocked authentic connections by building a community — and why you should, too

Speaker: Kristin Twiford  (Nines)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Masters of Content

Session Type: Session

Audience Level: All

Scaling SEO Campaigns in 2022: A Behind the Scenes Look at How Great Brands Achieve Massive Organic Traffic

Speaker: Dale Bertrand  (Fire&Spark)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: Intermediate

Slam That Revolving Door! Learn How Agency Employees Feel About Loyalty and Opportunity

Speaker: Susan Baier  (Audience Audit Inc.)

Location: Hall C - Market Muse Theater

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Agency Strategies

Session Type: Session

Audience Level: All

Why CMOs Need to Outsource Their Content Studio

Speaker: Michael Weiss  (Creative Circle)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Audience Level: Advanced

You know, there's actually a good story behind all that noise...

Speaker: Meg Coffey  (Coffey and Tea)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: All

Sep 14 Wednesday | 1:00 pm

B2B Lead Generation School: From First Keyword to Final Conversion

Speaker: Andrew Crestodina  (Orbit Media Studios)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Back to Content Basics: Creating Connections with Agility

Speaker: Jill Grozalsky Roberson  (Sitecore)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Content, the Sleeping Giant for CMOs that's just Waking Up

Speakers: Melissa Bouma  (Manifest), Geoffrey Director  (Manifest)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Creative Pushups by Manifest

Speakers: Dasha Ovsyannikova  (Manifest), Ricky Ribeiro  (Manifest), Sacha Reeb  (Manifest), Tess Dmitrovsky  (Manifest)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Creative Pushups by Manifest

Session Type: Session

Audience Level: All

Everyone is a Researcher (The Growth Mindset)

Speakers: Marc Majers  (Progressive), Tony Turner  (Meta)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: Intermediate

How to Improve Content Efficiency and ROI

Speaker: Jeff Coyle  (MarketMuse)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: All

How to Win at Content Marketing Without Getting Sued!

Speaker: Sharon Toerek  (Toerek Law)

Location: Hall C - Market Muse Theater

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Agency Strategies

Session Type: Session

Audience Level: All

Mine your data: How to use research as the fuel for your content engine

Speaker: Julia Gaynor  (ezCater)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Masters of Content

Session Type: Session

Audience Level: All

Opportunity vs. Impact: The Art of Prioritization

Speaker: Katie Tweedy  (Collective Measures)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: All

Piloting AI for Content Marketers: How to Get Started with Artificial Intelligence

Speaker: Paul Roetzer  (Marketing AI Institute)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Management & Optimization

Session Type: Session

Audience Level: All

Start With The Low Hanging Fruits: What The Greatest Conversions Programs Do Differently

Speaker: Ayat Shukairy  (Invesp)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: All

The Secrets of Creating Inspired B2B Content Experiences

Speaker: Lee Odden  (TopRank Marketing)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

Ultimate Video Marketing Case Study: how I sold my family's crappy Mazda Protege

Speaker: Tony Gnau  (T60 Productions)

Location: Room 24

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

Sep 14 Wednesday | 1:30 pm

Coffee & Networking on the Expo Floor

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 14 Wednesday | 2:20 pm

Ahead of the Trends: Tapping Emerging Forms of Content to Freshen Your Content Mix and Captivate Your Customers

Panelists: Kelly Johnson  (Lever.co), Amy Higgins  (Twilio), Jessica Bergmann  (Salesforce), Nisha Menezes  (Atlassian)

Facilitator: Julie Hochheiser Ilkovich  (Masthead Media Company)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

Beyond SEO: How Website Optimization Can Double Your Traffic, Conversions, and Sales

Speaker: Laurel Miltner  (NAVEX)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: Intermediate

Bye, Bye Buyer's Journey: Five Frameworks to Create a Killer Content Strategy

Speaker: Ali Orlando Wert  (Qlik)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: Intermediate

CTR, ROI, KPI, Cry: Cut through jargon to deliver kick-ass content and undeniable business results

Panelists: Jenn VandeZande  (SAP Customer Experience), Tracey Wallace  (Klaviyo), Cali Green  (Cali Green Ink, LLC)

Speaker: Amy Hatch  (SAP)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: All

Change is Hard; Humor Isn't. It's Empathy

Speaker: Kathy Klotz-Guest  (Keeping it Human℠ Inc.)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Creative Pushups by Manifest

Speakers: Ricky Ribeiro  (Manifest), Dasha Ovsyannikova  (Manifest), Sacha Reeb  (Manifest), Tess Dmitrovsky  (Manifest)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Creative Pushups by Manifest

Session Type: Session

Audience Level: All

Don't Pay the Content Trust Tax! How to share survey data on trends that skeptical B2B buyers will trust

Speaker: Justin Ethington  (TrendCandy)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Management & Optimization

Session Type: Session

Audience Level: All

How to Engage a Target Audience: Women + Money

Speaker: Diane di Costanzo  (Foundry 360)

Location: Hall C - Market Muse Theater

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Agency Strategies

Session Type: Session

Audience Level: All

How to drive revenue with podcasts and networking

Speaker: Cassio Politi  (Tracto)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Predicting the Future for Fun and Profit!

Speakers: Garrett Law  (Attention Span Media), Jen Compton  (TD Garden & Delaware North)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Audience Level: All

Sell without selling: Content marketing lessons from journalism and ethnography

Speaker: Richard Murphy  (ServiceNow)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Masters of Content

Session Type: Session

Audience Level: All

Show, Don't Tell: Putting CX at the Center of Marketing

Speaker: Zontee Hou  (Convince & Convert)

Location: Room 24

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

Story Listening: 7 Tips To Create Better Stories By Using Your Ears

Speaker: Cor Hospes  (Merkjournalisten)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: All

Sep 14 Wednesday | 3:00 pm

A Simple Framework for GTM Excellence

Speaker: Randy Frisch  (Uberflip)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Be the Content that Others Consume - #BeContent

Speaker: A. Lee Judge  (Content Monsta)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Experiences

Session Type: Session

Audience Level: All

Creating Flexible Content Within a Framework

Speaker: Andi Robinson  (Corteva Agriscience)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Management & Optimization

Session Type: Session

Audience Level: Intermediate

Creative Pushups by Manifest

Speakers: Ricky Ribeiro  (Manifest), Dasha Ovsyannikova  (Manifest), Sacha Reeb  (Manifest), Tess Dmitrovsky  (Manifest)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Creative Pushups by Manifest

Session Type: Session

Goodbye Silos: How to Build Brand and Engagement with a Strategic Content and Thought Leadership Program

Speakers: Jennifer Hovelsrud  (Elevance Health), James Mastro  (Elevance Health)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Masters of Content

Session Type: Session

Audience Level: All

How to Create a Successful Live Show & Be Confident on Camera

Speaker: Jennifer Watson  (ActiveCampaign)

Location: Room 24

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Visual Storytelling

Session Type: Session

Audience Level: All

Is it possible to measure content marketing ROI? Here’s how!

Speaker: Pam Didner  (Pam Didner)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: All

Most Thought Leadership Content Isn't Thoughtful or Leading: We Need to Fix That!

Speaker: Lisa Gately  (Forrester)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Executive

Session Type: Session

Audience Level: All

Success through Simplicity: Content Strategy for the Real World

Speaker: Jonathan Kranz  (Kranz Communications)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: All

The Future of SEO: Adapting to a new, low-clickthrough rate reality

Panelists: Alli Berry  (TheStreet), William Tseng  (Lucidworks), Mariah Obiedzinski  (Stamats)

Facilitator: Andrew Crestodina  (Orbit Media Studios)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Search Engine Optimization

Session Type: Session

Audience Level: All

The Future of Storymaking

Speaker: Gordon Bass  (Pace Communications)

Location: Hall C - Market Muse Theater

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Agency Strategies

Session Type: Session

Audience Level: All

The Urge to Act: How Masterful Marketers Mold Their Stories to Resonate Deeper and Earn Passionate Superfans

Speaker: Jay Acunzo  (Unthinkable)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

You Think You Have a Great Podcast for Your Brand? How to Measure Your Success

Speaker: Bernie Borges  (iQor)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: Intermediate

Sep 14 Wednesday | 3:30 pm

Coffee & Networking on the Expo Floor

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 14 Wednesday | 4:00 pm

Content Marketing Awards

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Keynote

Sep 14 Wednesday | 4:15 pm

Running the Content Marketing Marathon: Lessons from a Decade-Long Journey

Speaker: Amanda Todorovich  (Cleveland Clinic)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 14 Wednesday | 4:45 pm

Teaming, Scheming, Streaming: Inside our Game Plan to Salesforce+

Speaker: Jessica Bergmann  (Salesforce)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 14 Wednesday | 5:15 pm

Expo Hall Reception

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 14 Wednesday | 7:00 pm

CMWorld Rock & Roll Party

Location: Rock & Roll Hall of Fame

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 15 Thursday | 6:00 am

#CMWorld Running Club

Location: Convention Center - Lakeside Entrance

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

#CMWorld Yoga

Location: Grand Ballroom Foyer

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 15 Thursday | 7:30 am

Grab & Go - Breakfast & Coffee

Location: Hall C Foyer

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Registration Open

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only, Virtual Pass

Session Type: Registration

Sep 15 Thursday | 8:30 am

Welcome Back to Content Marketing World

Speaker: Robert Rose  (Content Marketing Institute)

Location: CMWorld Keynote Stage

Session Type: Session

Sep 15 Thursday | 8:45 am

Slowing Time: Lengthen Your Runway with Strategies No One Else Will Try

Speaker: Joe Pulizzi  (The Tilt)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 15 Thursday | 9:15 am

A Conversation About Belonging

Speaker: Mark Harrison  (Coach)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 15 Thursday | 9:45 am

Top-Down Creation: How clever content creators leverage tiny audiences to deliver outsized results

Speaker: Andrew Davis  (Author)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 15 Thursday | 10:15 am

Brunch & Networking on the Expo Floor

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 15 Thursday | 11:00 am

Coffee & Dessert

Location: Expo Hall Brunch

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 15 Thursday | 11:40 am

5 Secrets to Persuasive Content That Will Blow Your Mind

Speaker: Nancy Harhut  (HBT Marketing)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: All

Behavioral Analytics: Stop guessing. Get clarity

Speaker: Ravi Theja Yada  (Microsoft)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: All

Creating A Sales Strategy for YouTube That Doesn't Kill your Channel

Speaker: Tim Schmoyer  (Video Creators)

Location: Hall C - Market Muse Theater

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Sales Enablement

Session Type: Session

Audience Level: All

Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs

Speaker: Ashley Zeckman  (Onalytica)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: All

Editorial Prenups: How to Create a Happy, Productive Team with an Operating Contract

Speaker: Amy Higgins  (Twilio)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Teams & Culture

Session Type: Session

Audience Level: All

Friction: It's All That Matters

Speaker: Michael Barber  (Brand Consultant)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Has "Content" Become a Dirty Word?

Speaker: Ed Breault  (Aprimo)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

How 3 Videos Killed the Email Star

Speaker: Erin Ellis  (Vidyard)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Is this content?! Turning trends into traffic

Speaker: Jennifer Jordan  (Babbel)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: Intermediate

Medical Marijuana and Content Marketing: Disruption with Purpose

Speaker: Andy Seibert  (Imprint)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Radical Transparency: A Pfizer Masterclass in Developing Earned Trust

Speakers: Ellen Gerstein  (Pfizer), Robin Re  (Industry Dive)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

You know your Content Matters. It’s time to drop the mic and prove it

Speaker: David Cardiel  (WordPress VIP)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Innovation

Session Type: Session

Audience Level: All

Sep 15 Thursday | 12:20 pm

Content Marketing In The New Normal: 5 Ways to Readjust Your Content Plans

Speaker: Juntae DeLane  (DIGITAL DELANE)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: Intermediate

Designing Your Sales Funnel for the Visual Generation

Speaker: Amy Balliett  (Material)

Location: Hall C - Market Muse Theater

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Sales Enablement

Session Type: Session

Audience Level: All

Earning a Seat at the Exec Table: A Field Guide for Marketers in Traditional Industries

Speaker: MJ Peters  (CoLab)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: Intermediate

Fuel Marketing Transformation with Team Alignment

Speaker: Jenny Magic  (Better Way to Say It)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Teams & Culture

Session Type: Session

Audience Level: All

Futurist Mindset: How Brands and Creators Must Re-Imagine the Community Experience w/ NFTs

Speaker: Brian Fanzo  (NFT 365, iSocialFanz)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: Intermediate

Great examples and lessons from the creators of evergreen content - part II

Speaker: Carlijn Postma  (The Post)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

How to earn attention and trust when everyone is tuned out

Speaker: Tim Washer  (Ridiculous Media)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: All

It's 10pm, Do You Know Where Your Audience Is? Using Data to Drive Better Content Outcomes

Speaker: Andrew Hanelly  (Revmade)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: Intermediate

QR Codes Shaping Trends in 2022

Speaker: Toby Gabriner  (Bitly)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

The One Content KPI We Should All Be Optimizing For

Speaker: Melanie Deziel  (The Convoy)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Three Easy Ways to Create Engaging Content on LinkedIn

Speaker: Viveka von Rosen  (Vengreso)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: All

Your words, not mine: how (and why) to spice up your content with expert interviews

Speaker: Sarah Goff-Dupont  (Atlassian)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: All

Sep 15 Thursday | 1:00 pm

Content Attribution: The Missing Piece For Content Marketing Excellence

Speaker: Christopher Penn  (Trust Insights)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: All

Counterintuitive Email Marketing Strategies That Work

Speakers: Ashley Guttuso  (Simple Focus Software), Dennis Shiao  (Attention Retention LLC)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: Intermediate

How to Build and Nurture Kick-Ass Content Marketing Teams

Speaker: Monica Norton  (Yelp)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Teams & Culture

Session Type: Session

Audience Level: Intermediate

How to Reverse Engineer Your Competitor's Social Media Content Strategy

Speaker: Neal Schaffer  (PDCA Social)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: All

How to Turn Your Sales Team into a High-Performing Content Marketing Channel

Speaker: Vishal Khanna  (HealthPrize)

Location: Hall C - Market Muse Theater

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Sales Enablement

Session Type: Session

Audience Level: All

Humor, Research, and Innovation: Building Trust in a Post-Covid Era

Panelists: Chris Blose  (Chris Blose Content), Nancy Harhut  (HBT Marketing), Tim Washer  (Ridiculous Media)

Facilitator: Mark Emond  (Demand Spring)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

Knowing How Diversity Drives Revenue

Speaker: Michelle Ngome  (African American Marketing Association)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: Beginner/New to the Industry

Meeting the Customer where they are: Content Delivery in the Digital Environment

Speakers: Ashley Quinlan  (Samtec), Daniel Williams  (Samtec)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Rewrite like Taylor Swift: What B2B Marketers can Learn from a Swiftie

Speaker: Ahava Leibtag  (Aha Media Group)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: Intermediate

Stop Copying Your Competitors. How to Write Copy That Actually Converts

Speaker: Liz Willits  (Content Phenom LLC)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: Intermediate

Storytelling for Tumultuous Times

Speaker: Annie Granatstein  (Marriott International)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: All

The Content Design of Civil Discourse: Turning Conflict into Collaboration

Speaker: David Dylan Thomas  (David Dylan Thomas, LLC)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Sep 15 Thursday | 1:30 pm

Coffee & Networking on the Expo Floor

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 15 Thursday | 2:20 pm

Break marketing and sales data silos using master data

Speaker: Igor Bielobradek  (Deloitte in Poland)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: Advanced

From vanity metrics to revenue: The future of measuring content’s impact on the business

Speakers: Louisa Smythe  (VidMob), Ancy Dow  (Airtable)

Location: Grand Ballroom C

Track : Content Planning/Operations

Session Type: Session

Audience Level: All

How Influencers Can Ignite Your Content Marketing

Speaker: Jason Falls  (Cornett)

Location: Room 23

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: All

How to Come Up With Your Big Sexy Idea

Speaker: Mark Levy  (Levy Innovation LLC)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

How to effectively work with journalists to gain increased visibility for your content and stories

Speaker: Michelle Garrett  (Garrett Public Relations)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: Intermediate

Inclusion – Not Performance – to Help Your Business Grow

Speaker: Sydni Craig-Hart  (Smart Simple Marketing)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Inside the Mind of the Technical Buyer: Create the Content your Prospects Actually Want

Speakers: Wendy Covey  (TREW Marketing), Morgan Norris  (TREW Marketing)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: Advanced

Left-Brained Creative: How to craft stunning content when you're out of creative juice

Speaker: Karen Hopper  (Razorfish)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: All

Marketing Burnout: Cultivating Balance in a World Gone Wild

Speaker: Maureen Jann  (NeoLuxe Marketing)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Teams & Culture

Session Type: Session

Audience Level: All

Privacy Policies, Terms of Service, and Legal – That's Content Too!

Speaker: Ruth Carter, Esq.  (Geek Law Firm)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: Intermediate

Quote a Woman: Adding Women's Voices to Your Content Marketing

Speaker: Penny Gralewski  (DataRobot)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: All

Scale Productivity and Streamline Your Sales and Marketing Outreach

Speaker: Viveka von Rosen  (Vengreso)

Location: Hall C - Market Muse Theater

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Sales Enablement

Session Type: Session

Audience Level: All

Sep 15 Thursday | 3:00 pm

Content for Everyone: Why inclusivity wins every single time

Speaker: Karen McFarlane  (LetterShop)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Google Analytics 4 and the Future of Data

Speaker: Chris Cheetham-West  (LR Training)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Analytics & Data

Session Type: Session

Audience Level: All

How to Build an Executive Thought Leadership Platform That Plays to Your Leadership Team's Strengths

Speaker: Erika Heald  (Erika Heald Marketing Consulting)

Location: Grand Ballroom C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: All

Marketing for Manufacturers: Creating content to power direct AND channel sales

Panelists: Lara Schneider  (Toshiba International Corporation), Eddie Saunders Jr  (Flex Machine Tools), John Vander Linden  (Columbus McKinnon)

Facilitator: Joe Sullivan  (Gorilla 76)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: All

Product Descriptions Matter! How to Create Unique Product Descriptions at Scale

Speakers: Candace Ward  (Nissan Motor Corporation), Haley Collins  (GPO)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Creation & Development

Session Type: Session

Audience Level: Intermediate

Take your content strategy to the next level and boost the digital value of your company

Speaker: Michiel Schoonhoven  (NXTLI)

Location: Grand Ballroom B

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

The Copywriting Rules You WISH You Had in College

Speaker: Kate Bradley Chernis  (Lately.ai)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Writing/Content Development

Session Type: Session

Audience Level: All

What Is Your Different?

Speaker: Kenneth "Shark" Kinney  (A Shark's Perspective, LLC)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - Intermediate

Session Type: Session

Audience Level: All

Sep 15 Thursday | 3:30 pm

Coffee & Networking on the Expo Floor

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 15 Thursday | 4:00 pm

Hackonomy 2.0

Speaker: Bonin Bough  (Group Black)

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Sep 15 Thursday | 4:30 pm

Closing Headliner

Speaker: Hasan Minhaj

Location: CMWorld Keynote Stage

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Session Type: Keynote

Audience Level: All

Sep 15 Thursday | 6:30 pm

#CMWorld Community Meetup

Location: Masthead Brewing Co.

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 15 Thursday | 9:00 pm

Buddy & JK’s Late Night Drink & Draw

Location: Eliot’s Bar at the Hilton

Pass Type: Main Conference Plus, Main Conference, All-Access Pass

Session Type: Networking

Sep 16 Friday | 8:00 am

Coffee & Breakfast

Location: Conference Room Hallways

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only

Session Type: Networking

Registration Open

Location: Hall C

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only, Virtual Pass

Session Type: Registration

Sep 16 Friday | 8:30 am

Cleveland Clinic Health Summit

Speakers: Jenn Lonzer  (Cleveland Clinic), Ahava Leibtag  (Aha Media Group), Brian Ott  (Cleveland Clinic), Lori Anderson  (Marketing Digital Operations), Amanda Todorovich  (Cleveland Clinic), Nan Forte  (Everyday Health), William Peacock  (Cleveland Clinic)

Location: Grand Ballroom A

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Audience Level: All

Sep 16 Friday | 8:40 am

4 Tips To Beat Imposter Syndrome As A New Content Marketer

Speaker: Divya Bisht  (Spinutech)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Career Skills

Session Type: Session

Audience Level: Beginner/New to the Industry

Building a Better Content On-Ramp for Your Customer's Buying Journey

Speaker: Carmen Hill  (Chill Content, LLC)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Audience Level: All

Content for Generation Z

Speaker: Lenox Powell  (Semrush)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

Create a 1-Page Content Marketing Strategy That You'll Actually Use

Speaker: Ann Gynn  (G Force Communication)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: All

Creating Unique Content for Franchises that Corporate and Franchise Owners Love

Speakers: Brittany Graff  (Painting with a Twist), Jane Marie Barnes  (GPO)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

The Power of Audio: Cultivating your Company's Brand through Sound

Speaker: Boma Cheetham-West  (BomaCurates LLC)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Audio Experiences

Session Type: Session

Audience Level: All

The Power of Content Repurposing: How to Get Maximum ROI From Your Content

Speaker: Amy Woods  (Content 10x)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: Intermediate

Sep 16 Friday | 9:20 am

Creating Content to Change the World

Speaker: Jacquie Chakirelis  (Quest Digital/Great Lakes Publishing)

Location: Room 3

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Purposeful Marketing

Session Type: Session

Audience Level: All

How LinkedIn Marketing Solutions is Using the Blog to Power Its Growth Engine

Speakers: Tequia Burt  (LinkedIn), Steve Kearns  (Linkedin)

Location: Room 6

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: All

Leveraging Content as a Beacon and Growth Driver

Speakers: Deanna Ransom  (Women in Revenue), Christina Kay  (ResellerRatings)

Location: Room 1

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Demand Generation

Session Type: Session

Million Dollar Content: Maximize your earning potential by creating for yourself instead of producing for others

Speaker: Andrea Fryrear  (AgileSherpas)

Location: Room 4

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Career Skills

Session Type: Session

Audience Level: All

Personalizing Your Web2 Experiences, Readying Your Brand for Web3

Speaker: Tim Hayden  (Brain+Trust)

Location: Room 25

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: Advanced

Podcasting - How to Start - How to Promote

Speaker: Rob Walch  (Libsyn)

Location: Room 5

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Audio Experiences

Session Type: Session

Audience Level: All

Stories as a Service: How to Gather and Use Amazing Customer Stories - VIRTUAL ONLY

Speaker: Gina Balarin  (Verballistics)

Location: Virtual

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Planning/Operations

Session Type: Session

Audience Level: Intermediate

Using Data to Optimize Your Website for Users and Search Engines

Speaker: Brian Piper  (University of Rochester)

Location: Room 26

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: Beginner/New to the Industry

Sep 16 Friday | 10:30 am

Financial Services Forum

Speakers: Sarah Creed  (Truist), Leanne O'Rear  (Pace), Maggie Lukas  (Brighthouse Financial), Amethyst Vargas  (Brighthouse Financial)

Facilitator: Nicole Martin  (Pace)

Location: Room 1

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Professional Services Forum

Facilitator: Jonathan Kranz  (Kranz Communications)

Location: Room 6

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Audience Level: All

Technology Forum

Speakers: Robert Rose  (Content Marketing Institute), Karen Sellers  (CGI), Emily Kates  (Salesforce), Lisa Sharapata  (Hushly)

Location: Room 3

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

The Content Marketing Diamond Model for Small Business Entrepreneurs

Speakers: Bert van Loon  (Content Marketing Fast Forward), AJ Huisman  (Content Marketing Fast Forward)

Location: Room 25

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Industry Forum

Audience Level: All

Sep 16 Friday | 11:45 am

Cleveland Clinic Lunch

Location: Grand Ballroom A

Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only

Session Type: Networking

Sep 16 Friday | 12:30 pm

Grab & Go Break/Snack

Location: Conference Room Hallways

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only

Session Type: Networking

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