September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
Start shaping your CMWorld experience. Use the filters to explore sessions and speakers that address your toughest marketing challenges. New sessions added weekly – check back often!
Sep 15 Monday | 7:30 am
Location: Exhibit Hall A/B Lobby
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Registration
Sep 15 Monday | 9:00 am
Speaker: Nicole Martin (Pace Communications, Inc.)
Location: Room 6B
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Speaker: Ahava Leibtag (Aha Media Group)
Location: Room 9
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Higher Education Masterclass: Integrating AI in Your Institution
Speaker: Brian Piper (University of Rochester)
Location: Room 7
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
MADS Masterclass: Becoming a Trusted Data Advisor Instead of a Report Writer
Speaker: Jim Sterne (Target Marketing of Santa Barbara)
Location: Room 8
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: MADS Program
Session Type: Workshop
Track: Workshops
Speaker: Morgan Norris (TREW Marketing)
Location: Room 11
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Speaker: Joe Lazer (Pepper Content)
Location: Room 6F
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Technology Masterclass: Stop Playing Games: What’s Really Stalling Your Tech Marketing
Speaker: Cathy McKnight (Seventh Bear)
Location: Room 6E
Pass Type: All Access, Main Conference Plus
Session Type: Workshop
Track: Workshops
The TL;DR Content Marketing Strategy Workshop
Speaker: Robert Rose (Content Marketing Institute)
Location: Room 6A
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Sep 15 Monday | 10:45 am
Core Concept Workshop: 15 Counterintuitive Tactics Smart Marketers Can Use to Succeed
Speaker: Nancy Harhut (HBT Marketing)
Location: Room 6F
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Speaker: Tamsen Webster (The Message Design Institute)
Location: Room 6B
Pass Type: All Access, Main Conference Plus
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Crafting Your Purpose-Driven Brand: A Workshop for Impact & Growth
Speaker: Anh Nguyen (Amplified Marketing)
Location: Room 9
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Email Marketing for Content Marketers: Drive ROI from Your Efforts
Speaker: Jessica Best (BetterAve)
Location: Room 6E
Pass Type: All Access, Main Conference Plus
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Ethical AI Content Creation: A Hands-On Guide to Responsible Innovation
Speaker: Chad Gilbert (NP Digital)
Location: Room 8
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Export, Upload, Prompt: How to Get AI-Powered Insights from GA4 Data
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Room 6A
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: MADS Program
Session Type: Workshop
Track: Workshops
Core Concept Workshop: How to Align Marketing and Content with Sales to Create Revenue Impact
Speaker: Pam Didner (Pam Didner Consulting)
Location: Room 11
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Core Concept Workshop: Leveling Up: Your Roadmap to Success in Content Marketing
Speaker: Bria Bell (J.P. Morgan)
Location: Room 7
Pass Type: All Access, Main Conference Plus
Audience Level: Beginner
Session Type: Workshop
Track: Workshops
Sep 15 Monday | 12:15 pm
Sep 15 Monday | 1:15 pm
Deep Dive Workshop: AI for B2B Content and Lead Generation
Speaker: Andy Crestodina (Orbit Media Studios, Inc.)
Location: Room 6A
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Digital Doppelgänger: Amplifying Content Marketers' Creativity with AI
Speaker: Andrew Davis (Author)
Location: Room 11
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: LinkedIn Ads Advanced
Speaker: AJ Wilcox (B2Linked.com)
Location: Room 9
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Measurement That Matters: Building a Customer Journey-Based Metrics Framework
Speaker: Zontee Hou (Convince & Convert)
Location: Room 6E
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: MADS Program
Session Type: Workshop
Track: Workshops
Deep Dive Workshop: Play a Better Writing Game in an AI-Dominated World
Speaker: Ann Gynn (G Force Communication)
Location: Room 6F
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Speaker: Heike Young (Microsoft)
Location: Room 7
Pass Type: All Access, Main Conference Plus
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Speaker: Melanie Deziel (CreatorKitchen.com)
Location: Room 6B
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 8
Pass Type: All Access, Main Conference Plus
Audience Level: Advanced
Conference Theme: B2B
Session Type: Workshop
Track: Workshops
Sep 15 Monday | 4:30 pm
First-Time Attendees: Welcome Session
Location: Room 6A
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Session
Sep 16 Tuesday | 6:00 am
Location: Marriott Marina, West Harbor Drive
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 16 Tuesday | 7:30 am
Location: Hall B
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Location: Exhibit Hall A/B Lobby
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Registration
Sep 16 Tuesday | 8:20 am
Welcome to Content Marketing World 2025
Speaker: Stephanie Stahl (Content Marketing Institute)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 8:25 am
Speaker: Andrew Davis (Author)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 8:45 am
Speaker: Hannah Elsakr (Adobe)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 9:05 am
Speakers: Nick Mehendale (The Onion), Sammi Skolmoski (The Onion)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 9:30 am
Coffee and Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 16 Tuesday | 10:25 am
Lights, Camera… Meh? Creating a consistent video marketing strategy that actually performs.
Speaker: Tony Gnau (T60 Health)
Location: Room 6F
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Visual & Audio Experiences
Say What They Can't Unhear: How To Inspire Change That Lasts
Speaker: Tamsen Webster (The Message Design Institute)
Location: Room 6A
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Session
Track: Core Concepts
So Much More: Personalizing Protection to Redefine a Category
Speaker: Tiffany Grinstead (Nationwide)
Location: Room 6B
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Strategy
Uncomfortable Conversations: The State of Inclusion
Speaker: Frank Starling (LIONS)
Location: Room 6E
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Session
Track: Thought Leadership
Sep 16 Tuesday | 11:15 am
Community Alchemy: Building Brand Communities That Put People Before Platform
Speakers: Amy Vaughan (Together Digital), Melissa Leu (Salesforce)
Location: Room 6E
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Purposeful Marketing & Branding
Data-Driven Storytelling: Leveraging User Insights to Dominate AI Search & LLMs
Speaker: Zack Kadish (Conductor)
Location: Room 9
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Session
Track: SEO/Search
How to Earn Inbox Loyalty (And Be The Brand Whose Emails Everyone Opens)
Speakers: Dennis Shiao (Attention Retention LLC), Ashley Guttuso (Prompt Therapy Solutions)
Location: Room 6A
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Beginner
Conference Theme: B2B & B2C
Session Type: Session
Track: Core Concepts
Sep 16 Tuesday | 12:35 pm
Location: Hall B
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 16 Tuesday | 1:20 pm
Location: Expo Hall
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 16 Tuesday | 2:05 pm
Content, AI, and Automation: Streamlining Marketing Workflows
Speaker: A. Lee Judge (Content Monsta)
Location: Room 6A
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Core Concepts
Secrets from Content Marketing Hiring Managers
Speaker: Stephanie Losee (Autodesk)
Location: Room 11
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Career Building
Turning Content into Data: The Key to AI Visibility and Control
Speakers: Martha van Berkel (Schema App), Caerley McShane (SAP)
Location: Room 9
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: SEO/Search
Sep 16 Tuesday | 2:55 pm
Confessions of a Mentor & Mentee: A Candid Conversation You Didn't Know You Needed
Speakers: Amy Fair (Aquent Studios), Katy Oliveira (Civitas Learning)
Location: Room 11
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Career Building
Sep 16 Tuesday | 3:45 pm
Content Marketing World 2025: Break Through
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 3:48 pm
Speaker: Robert Rose (Content Marketing Institute)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 4:00 pm
Speaker: Melanie Deziel (CreatorKitchen.com)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 4:10 pm
Speaker: Marcus Collins (Marketing Professor at The University of Michigan)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 4:25 pm
Speaker: Bennie Johnson (American Marketing Association)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 4:35 pm
Speaker: Ann Handley (MarketingProfs)
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 16 Tuesday | 5:00 pm
Location: Expo Hall
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 16 Tuesday | 7:00 pm
Location: TBD
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 17 Wednesday | 6:00 am
Location: Marriott Marina, West Harbor Drive
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 17 Wednesday | 7:30 am
Location: Hall B
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Location: Exhibit Hall A/B Lobby
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Registration
Sep 17 Wednesday | 8:20 am
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote
Sep 17 Wednesday | 9:30 am
Coffee and Networking on the Expo Floor
Location: Expo Hall
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 17 Wednesday | 10:30 am
Advanced LinkedIn Ads: How to Get BIG Discounts on Your Top-Quality Traffic
Speaker: AJ Wilcox (B2Linked.com)
Location: Room 6F
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
Agentic Workflows to Supercharge Your Content Strategy
Speaker: Amy Balliett (Material)
Location: Room 8
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: AI in Marketing
How to Break Free of Boring B2B Content
Speaker: Lee Odden (TopRank Marketing)
Location: Room 11
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
This Is Your Content. This Is Your Content on Algorithms. Any Questions?
Speaker: Andrew Hanelly (Revmade)
Location: Room 9
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Management & Optimization
Where brand meets demand: Crafting content that truly connects
Speakers: Gordon Bass (Pace), Isabel North (Pace), Jason Small (Verizon)
Location: Room 6E
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Creation & Development
Sep 17 Wednesday | 11:20 am
If Your Audience Could Talk Back: How AI Can Research, Validate, and Refine Your Content
Speakers: Ali Orlando Wert (Databox), Emily Peet-Lukes (Appfire)
Location: Room 8
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: AI in Marketing
Redefining B2B Storytelling for 2025 and Beyond
Speakers: Megan Gilbert (Fortune Media), Erica Euse (Fortune Media), Natasha Whitling (Burson)
Location: Room 6E
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Speaker: Julie Hochheiser Ilkovich (Masthead)
Location: Room 6B
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Session Type: Session
Track: Thought Leadership
Speaker: Josh Baez (NetLine)
Location: Room 11
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Beginner
Conference Theme: B2B
Session Type: Session
Track: Demand Generation
Sep 17 Wednesday | 12:40 pm
Location: Hall B
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 17 Wednesday | 1:25 pm
Location: Expo Hall
Pass Type: All Access, Main Conference Plus, Main Conference
Session Type: Networking
Sep 17 Wednesday | 2:20 pm
Beyond the Slop: Building a Genuine Thought Leadership Position in the Era of AI
Speakers: Abdul Rastagar (Sirona Marketing), Kate Houston (Amazon Web Services (AWS))
Location: Room 6B
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Thought Leadership
Data Literacy: The Skills Needed to Unmask the Truth Behind Your Data
Speaker: David Ciommo (Humana)
Location: Expo Hall Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: MADS Program
Session Type: Session
Track: Marketing Analytics & Data Science (MADS)
Good Luck, Babe!: 5 Content Creation Rules for Regulated Industries from Chappell Roan
Speaker: Ahava Leibtag (Aha Media Group)
Location: Room 6E
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Creation & Development
Mastering Content Operations: The Key to Scalable and Efficient Content Teams
Speaker: Andi Robinson (Hijinx Marketing)
Location: Room 9
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Management & Optimization
The Content Comeback: Winning Back Traffic and Engagement with Paid Media
Speakers: Andrew Scarbrough (Delegator), Julie Hochheiser Ilkovich (Masthead)
Location: Room 11
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Demand Generation
Speaker: Ashley Baker (Coastline Marketing LLC)
Location: Room 6F
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Social Media/Influencer Marketing
Sep 17 Wednesday | 3:10 pm
AI & The Law: What Content Marketers Need to Know to Stay Legal (and Sane)
Speaker: Ruth Carter, Esq. (Geek Law Firm)
Location: Room 8
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: AI in Marketing
Lessons in Content Creation from a Luxury Brand
Speaker: Jacqueline Loch (AZURE Media)
Location: Room 6E
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Creation & Development
The Unified Data Advantage: Unlocking Marketing ROI & Business Growth
Speaker: Jill Roberson (Velir)
Location: Expo Hall Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Advanced
Conference Theme: MADS Program
Session Type: Session
Track: Marketing Analytics & Data Science (MADS)
Thought Leadership as the 8th P of Marketing
Speakers: Cindy Anderson (IBM Institute for Business Value), Anthony Marshall (IBM Institute for Business Value)
Location: Room 6B
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Thought Leadership
Transform your content operations: Implementing AI-powered workflows and finding efficiencies
Speaker: Jack Meeker (Healthee)
Location: Room 9
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Audience Level: Intermediate
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Management & Optimization
Sep 17 Wednesday | 4:00 pm
Location: Keynote Stage
Pass Type: All Access, Main Conference Plus, Main Conference, Digital
Session Type: Keynote