SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Location: West Mall Drive
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only
Session Type: Networking
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Registration
Speaker: Cathy McKnight (The Content Advisory)
Location: Room 4
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: All
Executive Forum: Back to the Future
Location: Room 25
Session Type: Industry Forum
Audience Level: Advanced
How to Define and Build Your Content Marketing Strategy
Speaker: Michael Brenner (Marketing Insider Group)
Location: Room 6
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: Beginner/New to the Industry
How to Right Your SEO Ship When You're Thrown Off Course
Speaker: Mike Murray (Online Marketing Coach)
Location: Room 24
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: All
Speaker: Jonathan Kranz (Kranz Communications)
Location: Room 23
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: All
Semantic Search: The Pillar of Modern Storytelling
Speakers: Mariah Obiedzinski (Stamats), Laura Hand (Laura Loo Experience Design), Sherry Bonelli (Early Bird Digital Marketing)
Location: Room 1
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: Intermediate
Supercharge Your Content Marketing with Greater Creativity
Speaker: Carla Johnson (RE:Think Labs)
Location: Room 3
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: All
Why it's Time to Kondo Your Content Chaos (and how to do it)
Speakers: Karen Hesse (256), Mark Scully (256)
Location: Room 5
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Workshop
Audience Level: All
Location: Conference Room Hallways
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Networking
First-Time Attendees: Welcome Session
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Session
Location: Convention Center - Lakeside Entrance
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Location: Grand Ballroom Foyer
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Grab & Go - Breakfast & Coffee
Location: Hall C Foyer
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Registration
Welcome Back to Content Marketing World 2022
Speaker: Stephanie Stahl (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Speaker: Robert Rose (Content Marketing Institute)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
Speaker: Ann Handley (MarketingProfs)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
Brunch & Networking on the Expo Floor
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Content Innovation Dessert & Learn Sessions
Location: Conference Room Hallways
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Breakout Session
6 Reasons Why Your Content Workflow Should START with Live Video
Speaker: Doc Rock (Ecamm)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
91 Page One Rankings in 6 Weeks: How Pillar-Based Marketing is Changing SEO
Speaker: Ryan Brock (DemandJump)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
How Global Brands are Translating Content at Scale
Speaker: Rob Cross (Unbabel)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
How a behavioral insights-driven content strategy fuels high-performance GTM Campaigns at Confluent
Speakers: Jess Larkin (Confluent), Mary Gilbert (Folloze)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
The Blogger’s Mindset - How To Create 10X Content 10X Faster
Speaker: Mike Allton (Agorapulse)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
Why your customer experience sucks and how to fix it
Speaker: Chris Belli (Studio Science)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
10 Steps To Optimize Your Content Marketing Program for ROI
Speaker: Michael Brenner (Marketing Insider Group)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content ROI
Session Type: Session
Audience Level: Intermediate
Content Marketing in a cookie-less world
Speaker: Jacqueline Loch (SJC Content)
Location: Room 23
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Speakers: Crystal Williams (Manifest), Ricky Ribeiro (Manifest), Dasha Ovsyannikova (Manifest), Sacha Reeb (Manifest)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Creative Pushups by Manifest
Session Type: Session
Audience Level: All
Data: The 4-Letter Word You Need to Embrace
Speaker: Inbar Yagur (GrowthSpace)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: All
Fight the Fatigue: How to create engaging digital experiences the connect and convert
Speaker: Mark Bornstein (ON24)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Experiences
Session Type: Session
Audience Level: All
How Kimpton Hotels Uses Interactive Content To Hone Its Creative Edge While Delighting Customers
Speakers: Cari Bojanowski (Kimpton Hotels), Alex Kelly (Ceros)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Visual Storytelling
Session Type: Session
Audience Level: All
How to Get a Year's Worth of Content From One Survey
Speaker: Michele Linn (Mantis Research)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Management & Optimization
Session Type: Session
Audience Level: Intermediate
How we unlocked authentic connections by building a community — and why you should, too
Speaker: Kristin Twiford (Nines)
Location: Grand Ballroom C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Masters of Content
Session Type: Session
Audience Level: All
Speaker: Dale Bertrand (Fire&Spark)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Search Engine Optimization
Session Type: Session
Audience Level: Intermediate
Slam That Revolving Door! Learn How Agency Employees Feel About Loyalty and Opportunity
Speaker: Susan Baier (Audience Audit Inc.)
Location: Hall C - Market Muse Theater
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Agency Strategies
Session Type: Session
Audience Level: All
Want to drive exceptional digital experiences? Fix the marketer’s experience first
Speaker: Shafqat Islam (Optimizely)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
Why CMO's Need to Outsource Their Content Studio
Speaker: Michael Weiss (Creative Circle)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Executive
Session Type: Session
Audience Level: Advanced
You know, there's actually a good story behind all that noise...
Speaker: Meg Coffey (Coffey and Tea)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - General
Session Type: Session
Audience Level: All
B2B Lead Generation School: From First Keyword to Final Conversion
Speaker: Andrew Crestodina (Orbit Media Studios)
Location: Room 23
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Back to Content Basics: Creating Connections with Agility
Speaker: Jill Grozalsky Roberson (Sitecore)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
Content, the Sleeping Giant for CMOs that's just Waking Up
Speakers: Melissa Bouma (Manifest), Geoffrey Director (Manifest)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Executive
Session Type: Session
Speakers: Crystal Williams (Manifest), Dasha Ovsyannikova (Manifest), Ricky Ribeiro (Manifest), Sacha Reeb (Manifest)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Creative Pushups by Manifest
Session Type: Session
Audience Level: All
Everyone is a Researcher (The Growth Mindset)
Speakers: Marc Majers (Progressive), Tony Turner (Meta)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - General
Session Type: Session
Audience Level: Intermediate
How to Improve Content Efficiency and ROI
Speaker: Jeff Coyle (MarketMuse)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content ROI
Session Type: Session
Audience Level: All
How to Win at Content Marketing Without Getting Sued!
Speaker: Sharon Toerek (Toerek Law)
Location: Hall C - Market Muse Theater
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Agency Strategies
Session Type: Session
Audience Level: All
Mine your data: How to use research as the fuel for your content engine
Speaker: Julia Gaynor (ezCater)
Location: Grand Ballroom C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Masters of Content
Session Type: Session
Audience Level: All
Opportunity vs. Impact: The Art of Prioritization
Speaker: Katie Tweedy (Collective Measures)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Search Engine Optimization
Session Type: Session
Audience Level: All
Piloting AI for Content Marketers: How to Get Started with Artificial Intelligence
Speaker: Paul Roetzer (Marketing AI Institute)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Management & Optimization
Session Type: Session
Audience Level: All
Start With The Low Hanging Fruits: What The Greatest Conversions Programs Do Differently
Speaker: Ayat Shukairy (Invesp)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: All
The Secrets of Creating Inspired B2B Content Experiences
Speaker: Lee Odden (TopRank Marketing)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Experiences
Session Type: Session
Audience Level: All
Ultimate Video Marketing Case Study: how I sold my family's crappy Mazda Protege.
Speaker: Tony Gnau (T60 Productions)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Visual Storytelling
Session Type: Session
Audience Level: All
Coffee & Networking on the Expo Floor
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Panelists: Kelly Johnson (Lever.co), Amy Higgins (Twilio), Jessica Bergmann (Salesforce), Nisha Menezes (Atlassian)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Experiences
Session Type: Session
Audience Level: All
Beyond SEO: How Website Optimization Can Double Your Traffic, Conversions, and Sales
Speaker: Laurel Miltner (Orbit Media)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Search Engine Optimization
Session Type: Session
Audience Level: Intermediate
CTR, ROI, KPI, Cry: Cut through jargon to deliver kick-ass content and undeniable business results
Panelists: Jenn VandeZande (SAP Customer Experience), Amber Naslund (LinkedIn), Tracey Wallace (Klaviyo), Cali Green (Cali Green Ink, LLC)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content ROI
Session Type: Session
Audience Level: All
Change is Hard; Humor Isn't. It's Empathy
Speaker: Kathy Klotz-Guest (Keeping it Human℠ Inc.)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
Speakers: Crystal Williams (Manifest), Ricky Ribeiro (Manifest), Dasha Ovsyannikova (Manifest), Sacha Reeb (Manifest)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Creative Pushups by Manifest
Session Type: Session
Audience Level: All
Speaker: Justin Ethington (TrendCandy)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Management & Optimization
Session Type: Session
Audience Level: All
How to Embed "Content Thinking" Into Every Area of Marketing (and the Business)
Speaker: Ali Orlando Wert (SmartBugMedia)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - General
Session Type: Session
Audience Level: Intermediate
How to Engage a Target Audience
Speaker: Diane di Costanzo (Foundry 360)
Location: Hall C - Market Muse Theater
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Agency Strategies
Session Type: Session
Audience Level: All
How to drive revenue with podcasts and networking
Speaker: Cassio Politi (Tracto)
Location: Room 23
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Predicting the Future for Fun and Profit!
Speakers: Garrett Law (Attention Span Media), Todd Merry (Delaware North)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Executive
Session Type: Session
Audience Level: All
Sell without selling: Content marketing lessons from journalism and ethnography
Speaker: Richard Murphy (ServiceNow)
Location: Grand Ballroom C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Masters of Content
Session Type: Session
Audience Level: All
Show, Don't Tell: Putting CX at the Center of Marketing
Speaker: Zontee Hou (Convince & Convert)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Visual Storytelling
Session Type: Session
Audience Level: All
Story Listening. 7 Tips To Create Better Stories By Using Your Ears.
Speaker: Cor Hospes (Merkjournalisten)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: All
A Simple Framework for GTM Excellence
Speaker: Randy Frisch (Uberflip)
Location: Room 23
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Be the Content that Others Consume - #BeContent
Speaker: A. Lee Judge (Content Monsta)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Experiences
Session Type: Session
Audience Level: All
Creating Flexible Content Within a Framework
Speaker: Andi Robinson (Corteva Agriscience)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Management & Optimization
Session Type: Session
Audience Level: Intermediate
Speakers: Crystal Williams (Manifest), Ricky Ribeiro (Manifest), Dasha Ovsyannikova (Manifest), Sacha Reeb (Manifest)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Creative Pushups by Manifest
Session Type: Session
Speakers: Jennifer Hovelsrud (Elevance Health), James Mastro (Elevance Health)
Location: Grand Ballroom C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Masters of Content
Session Type: Session
Audience Level: All
How to Create a Successful Live Show & Be Confident on Camera
Speaker: Jennifer Watson (ActiveCampaign)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Visual Storytelling
Session Type: Session
Audience Level: All
Is it possible to measure content marketing ROI? Here’s how!
Speaker: Pam Didner (Pam Didner)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content ROI
Session Type: Session
Audience Level: All
Most Thought Leadership Content Isn't Thoughtful or Leading: We Need to Fix That!
Speaker: Lisa Gately (Forrester)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Executive
Session Type: Session
Audience Level: All
Success through Simplicity: Content Strategy for the Real World
Speaker: Jonathan Kranz (Kranz Communications)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - General
Session Type: Session
Audience Level: All
The Future of SEO: Adapting to a new, low-clickthrough rate reality
Panelists: Alli Berry (TheStreet), William Tseng (Lucidworks), Mariah Obiedzinski (Stamats)
Facilitator: Andrew Crestodina (Orbit Media Studios)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Search Engine Optimization
Session Type: Session
Audience Level: All
Speaker: Gordon Bass (Pace Communications)
Location: Hall C - Market Muse Theater
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Agency Strategies
Session Type: Session
Audience Level: All
Speaker: Jay Acunzo (Unthinkable)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
You Think You Have a Great Podcast for Your Brand? How to Measure Your Success.
Speaker: Bernie Borges (iQor)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: Intermediate
Coffee & Networking on the Expo Floor
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Keynote
Running the Content Marketing Marathon: Lessons from a Decade-Long Journey
Speaker: Amanda Todorovich (Cleveland Clinic)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
Speaker: Jessica Bergmann (Salesforce)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Breakout Session
Location: Rock & Roll Hall of Fame
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Location: Convention Center - Lakeside Entrance
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Location: Grand Ballroom Foyer
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Grab & Go - Breakfast & Coffee
Location: Hall C Foyer
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Registration
Speaker: Joe Pulizzi (The Tilt)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
A Conversation About Belonging
Speaker: Mark Harrison (Coach)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
Speaker: Drew Davis (Author)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
Brunch & Networking on the Expo Floor
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Location: Expo Hall Brunch
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
5 Secrets to Persuasive Content That Will Blow Your Mind
Speaker: Nancy Harhut (HBT Marketing)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Writing/Content Development
Session Type: Session
Audience Level: All
Behavioral Analytics: Stop guessing. Get clarity
Speaker: Ravi Theja Yada (Microsoft)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: All
Creating A Sales Strategy for YouTube That Doesn't Kill your Channel
Speaker: Tim Schmoyer (Video Creators)
Location: Hall C - Market Muse Theater
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Sales Enablement
Session Type: Session
Audience Level: All
Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs
Speaker: Ashley Zeckman (Onalytica)
Location: Room 23
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Social Media/Influencer Marketing
Session Type: Session
Audience Level: All
Editorial Prenups: How to Create a Happy, Productive Team with an Operating Contract
Speaker: Amy Higgins (Twilio)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Teams & Culture
Session Type: Session
Audience Level: All
How to earn attention and trust when everyone is tuned out
Speaker: Tim Washer (Ridiculous Media)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: All
Is this content?! Turning trends into traffic
Speaker: Jennifer Jordan (Babbel)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - Intermediate
Session Type: Session
Audience Level: Intermediate
Medical Marijuana and Content Marketing: Disruption with Purpose
Speaker: Andy Seibert (Imprint)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
Radical Transparency: A Pfizer Masterclass in Developing Earned Trust
Speakers: Ellen Gerstein (Pfizer), Robin Re (Industry Dive)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Innovation
Session Type: Session
Audience Level: All
Content Marketing In The New Normal: 5 Ways to Readjust Your Content Plans
Speaker: Juntae DeLane (DIGITAL DELANE)
Location: Grand Ballroom C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Planning/Operations
Session Type: Session
Audience Level: Intermediate
Designing Your Sales Funnel for the Visual Generation
Speaker: Amy Balliett (Material)
Location: Hall C - Market Muse Theater
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Sales Enablement
Session Type: Session
Audience Level: All
Earning a Seat at the Exec Table: A Field Guide for Marketers in Traditional Industries
Speaker: MJ Peters (CoLab)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Industrial Marketing Summit
Session Type: Session
Audience Level: Intermediate
Fuel Marketing Transformation with Team Alignment
Speaker: Jenny Magic (Better Way to Say It)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Teams & Culture
Session Type: Session
Audience Level: All
Futurist Mindset: How Brands and Creators Must Re-Imagine the Community Experience w/ NFTs
Speaker: Brian Fanzo (NFT 365, iSocialFanz)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - Intermediate
Session Type: Session
Audience Level: Intermediate
Great examples and lessons from the creators of evergreen content - part II
Speaker: Carlijn Postma (The Post)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
It's 10pm, Do You Know Where Your Audience Is? Using Data to Drive Better Content Outcomes
Speaker: Andrew Hanelly (Revmade)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: Intermediate
QR Codes Shaping Trends in 2022
Speaker: Toby Gabriner (Bitly)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Brand Strategies
Session Type: Session
Audience Level: All
Storytelling for Tumultuous Times
Speaker: Annie Granatstein (Marriott International)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: All
The Creator Craze: What it means and how to ride the wave
Speaker: Corynn Myers (SimpsonScarborough)
Location: Room 23
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Social Media/Influencer Marketing
Session Type: Session
Audience Level: Intermediate
The One Content KPI We Should All Be Optimizing For
Speaker: Melanie Deziel (The Convoy)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
Your words, not mine: how (and why) to spice up your content with expert interviews
Speaker: Sarah Goff-Dupont (Atlassian)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Writing/Content Development
Session Type: Session
Audience Level: All
Content Attribution: The Missing Piece For Content Marketing Excellence
Speaker: Christopher Penn (Trust Insights)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: All
Counterintuitive Email Marketing Strategies That Work
Speakers: Ashley Guttuso (Simple Focus Software), Dennis Shiao (Attention Retention LLC)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - Intermediate
Session Type: Session
Audience Level: Intermediate
How to Build and Nurture Kick-Ass Content Marketing Teams
Speaker: Monica Norton (Yelp)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Teams & Culture
Session Type: Session
Audience Level: Intermediate
How to Reverse Engineer Your Competitor's Social Media Content Strategy
Speaker: Neal Schaffer (PDCA Social)
Location: Room 23
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Social Media/Influencer Marketing
Session Type: Session
Audience Level: All
How to Turn Your Sales Team into a High-Performing Content Marketing Channel
Speaker: Vishal Khanna (HealthPrize)
Location: Hall C - Market Muse Theater
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Sales Enablement
Session Type: Session
Audience Level: All
Humor, Research, and Innovation: Building Trust in a Post-Covid Era
Panelists: Chris Blose (Chris Blose Content), Nancy Harhut (HBT Marketing), Tim Washer (Ridiculous Media)
Facilitator: Mark Emond (Demand Spring)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Brand Strategies
Session Type: Session
Audience Level: All
Knowing How Diversity Drives Revenue
Speaker: Michelle Ngome (African American Marketing Association)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: Beginner/New to the Industry
Meeting the Customer where they are: Content Delivery in the Digital Environment
Speakers: Ashley Quinlan (Samtec), Daniel Williams (Samtec)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Industrial Marketing Summit
Session Type: Session
Quote a Woman: Adding Women's Voices to Your Content Marketing
Speaker: Penny Gralewski (DataRobot)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: All
Rewrite like Taylor Swift: What B2B Marketers can Learn from a Swiftie
Speaker: Ahava Leibtag (Aha Media Group)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Writing/Content Development
Session Type: Session
Audience Level: Intermediate
Stop Copying Your Competitors. How to Write Copy That Actually Converts
Speaker: Liz Willits (Content Phenom LLC)
Location: Grand Ballroom C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Planning/Operations
Session Type: Session
Audience Level: Intermediate
The Content Design of Civil Discourse: Turning Conflict into Collaboration
Speaker: David Dylan Thomas (David Dylan Thomas, LLC)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
Coffee & Networking on the Expo Floor
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Break marketing and sales data silos using master data
Speaker: Igor Bielobradek (Deloitte in Poland)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: Advanced
From vanity metrics to revenue: The future of measuring content’s impact on the business
Speakers: Louisa Smythe (VidMob), Ancy Dow (Airtable)
Location: Grand Ballroom C
Track : Content Planning/Operations
Session Type: Session
Audience Level: All
How Influencers Can Ignite Your Content Marketing
Speaker: Jason Falls (Cornett)
Location: Room 23
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Social Media/Influencer Marketing
Session Type: Session
Audience Level: All
How to Come Up With Your Big Sexy Idea
Speaker: Mark Levy (Levy Innovation LLC)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Keynote - Big Ideas
Session Type: Session
Audience Level: All
How to effectively work with journalists to gain increased visibility for your content and stories
Speaker: Michelle Garrett (Garrett Public Relations)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Strategy - Intermediate
Session Type: Session
Audience Level: Intermediate
Inclusion – Not Performance – to Help Your Business Grow
Speaker: Sydni Craig-Hart (Smart Simple Marketing)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
Inside the Mind of the Technical Buyer: Create the Content your Prospects Actually Want
Speakers: Wendy Covey (TREW Marketing), Morgan Norris (TREW Marketing)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Industrial Marketing Summit
Session Type: Session
Audience Level: Advanced
Left-Brained Creative: How to craft stunning content when you're out of creative juice
Speaker: Karen Hopper (Razorfish)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Writing/Content Development
Session Type: Session
Audience Level: All
Marketing Burnout: Cultivating Balance in a World Gone Wild
Speaker: Maureen Jann (NeoLuxe Marketing)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Teams & Culture
Session Type: Session
Audience Level: All
Privacy Policies, Terms of Service, and Legal – That's Content Too!
Speaker: Ruth Carter, Esq. (Geek Law Firm)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Brand Strategies
Session Type: Session
Audience Level: Intermediate
Product Descriptions Matter! How to Create Unique Product Descriptions at Scale
Speakers: Candace Ward (Nissan Motor Corporation), Haley Collins (GPO)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: Intermediate
Scale Productivity and Streamline Your Sales and Marketing Outreach
Speaker: Viveka von Rosen (Vengreso)
Location: Hall C - Market Muse Theater
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Sales Enablement
Session Type: Session
Audience Level: All
Content for Everyone: Why inclusivity is wins every single time
Speaker: Karen McFarlane (LetterShop)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
Google Analytics 4 and the Future of Data
Speaker: Chris Cheetham-West (LR Training)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Analytics & Data
Session Type: Session
Audience Level: All
How Constantly Curious Brands Dare To Do Different & Grow In Value
Speakers: Jon Burkhart (TBC Global), Michiel Schoonhoven (NXTLI)
Location: Grand Ballroom B
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Brand Strategies
Session Type: Session
Audience Level: All
How to Build an Executive Thought Leadership Platform That Plays to Your Leadership Team's Strengths
Speaker: Erika Heald (Erika Heald Marketing Consulting)
Location: Grand Ballroom C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Planning/Operations
Session Type: Session
Audience Level: All
Marketing for Manufacturers: Creating content to power direct AND channel sales
Panelists: Lara Schneider (Toshiba International Corporation), Eddie Saunders Jr (Flex Machine Tools), John Vander Linden (Columbus McKinnon)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Industrial Marketing Summit
Session Type: Session
Audience Level: All
The Copywriting Rules You WISH You Had in College
Speaker: Kate Bradley Chernis (Lately.ai)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Writing/Content Development
Session Type: Session
Audience Level: All
Coffee & Networking on the Expo Floor
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Speaker: Bonin Bough (Group Black)
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Speaker: Hasan Minhaj
Location: CMWorld Keynote Stage
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Keynote
Audience Level: All
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Buddy & JK’s Late Night Drink & Draw
Location: Eliot’s Bar at the Hilton
Pass Type: Main Conference Plus, Main Conference, All-Access Pass
Session Type: Networking
Location: Conference Room Hallways
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only
Session Type: Networking
Location: Hall C
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Session Type: Registration
Cleveland Clinic Health Summit
Speakers: Jenn Lonzer (Cleveland Clinic), Ahava Leibtag (Aha Media Group), Brian Ott (Cleveland Clinic), Lori Anderson (Marketing Digital Operations), Amanda Todorovich (Content Marketing), Nan Forte (Everyday Health)
Location: Grand Ballroom A
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Industry Forum
Audience Level: All
4 Tips To Beat Imposter Syndrome As A New Content Marketer
Speaker: Divya Bisht (Spinutech)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Career Skills
Session Type: Session
Audience Level: Beginner/New to the Industry
Building a Better Content On-Ramp for Your Customer's Buying Journey
Speaker: Carmen Hill (Chill Content, LLC)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Audience Level: All
Create a 1-Page Content Marketing Strategy That You'll Actually Use
Speaker: Ann Gynn (G Force Communication)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: All
Creating Unique Content for Franchises that Corporate and Franchise Owners Love
Speakers: Brittany Graff (Painting with a Twist), Jane Marie Barnes (GPO)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: All
OK boomer: Content for Generation Z
Speaker: Lenox Powell (Semrush)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
The Power of Audio: Cultivating your Company's Brand through Sound
Speaker: Boma Cheetham-West (BomaCurates LLC)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Audio Experiences
Session Type: Session
Audience Level: All
The Power of Content Repurposing: How to Get Maximum ROI From Your Content
Speaker: Amy Woods (Content 10x)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Planning/Operations
Session Type: Session
Audience Level: Intermediate
Creating Content to Change the World
Speaker: Jacquie Chakirelis (Quest Digital/Great Lakes Publishing)
Location: Room 3
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Purposeful Marketing
Session Type: Session
Audience Level: All
How LinkedIn Marketing Solutions is Using the Blog to Power Its Growth Engine
Speakers: Tequia Burt (LinkedIn), Steve Kearns (Linkedin)
Location: Room 6
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Planning/Operations
Session Type: Session
Audience Level: All
Leveraging Content as a Beacon and Growth Driver
Speakers: Deanna Ransom (Women in Revenue), Christina Kay (ResellerRatings)
Location: Room 1
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Demand Generation
Session Type: Session
Speaker: Andrea Fryrear (AgileSherpas)
Location: Room 4
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Career Skills
Session Type: Session
Audience Level: All
Personalizing Your Web2 Experiences, Readying Your Brand for Web3
Speaker: Tim Hayden (Brain+Trust)
Location: Room 24
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Brand Strategies
Session Type: Session
Audience Level: Advanced
Podcasting - How to Start - How to Promote
Speaker: Rob Walch (Libsyn)
Location: Room 5
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Audio Experiences
Session Type: Session
Audience Level: All
Stories as a Service: How to Gather and Use Amazing Customer Stories - VIRTUAL ONLY
Speaker: Gina Balarin (Verballistics)
Location: Virtual
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Planning/Operations
Session Type: Session
Audience Level: Intermediate
Using Data to Optimize Your Website for Users and Search Engines
Speaker: Brian Piper (University of Rochester)
Location: Room 26
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Core Concepts
Session Type: Session
Audience Level: Beginner/New to the Industry
Speaker: Kenneth "Shark" Kinney (A Shark's Perspective, LLC)
Location: Room 25
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Creation & Development
Session Type: Session
Audience Level: All
Speakers: Sarah Creed (Truist), Leanne O'Rear (Pace), Maggie Lukas (Brighthouse Financial), Amethyst Vargas (Brighthouse Financial)
Facilitator: Nicole Martin (Pace)
Location: Room 1
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Industry Forum
Facilitator: Jonathan Kranz (Kranz Communications)
Location: Room 6
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Industry Forum
Audience Level: All
The Content Marketing Diamond Model for Small Business Entrepreneurs
Speakers: Bert van Loon (Content Marketing Fast Forward), AJ Huisman (Content Marketing Fast Forward)
Location: Room 4
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Industry Forum
Audience Level: All
Location: Grand Ballroom A
Pass Type: Main Conference Plus, All-Access Pass, Summit or Industry Forum Only
Session Type: Breakout Session
Location: Conference Room Hallways
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Summit or Industry Forum Only
Session Type: Networking
