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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Monday | 10:00 am

Content Marketing 101 – Let’s Begin

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: All

Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: All

Content Optimization & Distribution Strategies - Mapping Content to the Buyer Journey (and ROI)

Speaker: Michael Brenner  (Marketing Insider Group)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: All

Email Marketing Workshop: What Works and What Doesn't Work

Speaker: Jessica Best  (Barkley)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: All

Google Analytics for Content Marketers: How to Optimize Content for Traffic and Conversions

Speaker: Andy Crestodina  (Orbit Media)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: All

Learn How to Move from Mayhem to Momentum by Building a Content Strategy

Speaker: Cathy McKnight  (The Content Advisory)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: All

Marketing Writing Masterclass

Speaker: Jonathan Kranz  (Kranz Communications)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Practical Applications of AI in Content Marketing

Speaker: Chris Penn  (Trust Insights)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

SEO Workshop

Speaker: Andy Crestodina  (Orbit Media)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: All

Use Serial Storytelling to Drive Demand for Complex Solutions

Speaker: Ardath Albee  (Modus)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: Intermediate

Who's Afraid of Strategy? Stay in Control with the Agile Content Marketing Roadmap!

Speaker: Bert van Loon

Pass Type: All Access Virtual, Virtual Plus

Session Type: Workshop

Audience Level: Intermediate

Tuesday | 10:00 am

Welcome to Content Marketing World 2020

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Tuesday | 10:15 am

Architecting Desire: A New Strategy for Content Marketing for the Next Ten Years

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Tuesday | 10:45 am

Keynote - Where Do We Go from Here? Disney, Diversification & The New Marketing Business Model

Speaker: Joe Pulizzi  (Content Marketing Institute)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Tuesday | 11:15 am

Ask Me Anything With Joe Pulizzi

Speaker: Joe Pulizzi  (Content Marketing Institute)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Ask Me Anything With Robert Rose

Speaker: Robert Rose  (Content Marketing Institute)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Tuesday | 11:30 am

Break Time

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Interactive Break

Audience Level: All

Tuesday | 11:45 am

Technology Showcase

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Tuesday | 12:00 pm

Beyond Breaking the Rules: Why Connections in Marketing Matter More Than Ever

Speakers: Shafqat Islam  (Welcome - A NewsCred Brand), Alex Cheeseman  (Industry Dive)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Tuesday | 12:30 pm

Courageous Content: 6 Ways to Get Noticed Amidst the Noise

Speaker: Jay Baer  (Convince & Convert)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: Intermediate

Tuesday | 1:00 pm

Ask Me Anything With Jay Baer

Speaker: Jay Baer  (Convince & Convert)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Ask Me Anything with Shafqat Islam & Alex Cheeseman

Speakers: Shafqat Islam  (Welcome - A NewsCred Brand), Alex Cheeseman  (Industry Dive)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Tuesday | 1:15 pm

Break Time

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Interactive Break

Audience Level: All

Tuesday | 1:30 pm

Human Connections in a Digital World: Discover the Strategies That Define Successful Digital Brands

Speaker: Paige O'Neill  (Sitecore)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Tuesday | 2:00 pm

Speaking Truth to Power

Speaker: Luvvie Ajayi Jones

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Tuesday | 2:44 pm

Birds of a Feather

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Tuesday | 2:45 pm

10 Human Behavior Hacks that Make Your Email Crazy Effective

Speaker: Nancy Harhut  (HBT Marketing)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

10 Mistakes to Avoid When Building a New Website

Speaker: Rachel Mann  (American Fidelity Assurance Company)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

10 Simple Tips for Savvy Writing

Speaker: Penny Gralewski  (Commvault)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: All

10 Top Lessons From Building a Breakthrough Branded Content Platform

Speaker: Will McKenna  (Capital Group)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: Intermediate

3 Trends Shaping the Next Decade of Content Marketing

Speaker: Eric Goodstadt  (Manifest)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

4 Steps to Writing Faster

Speaker: Ann Gynn  (G Force Communication)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: Beginner

A Deep Dive on Visual Thinking: Why Our Brains Love to Binge-Watch and How You Can Take Advantage

Speaker: Stacy Adams  (Vyond)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: All

Accelerating the Buyer Journey with Bingeable Experiences

Speaker: Randy Frisch  (Uberflip)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Account Expansion: The Conversations, Content & Collaboration that Grow Customers

Speakers: Ardath Albee  (Modus), Tim Riesterer  (Corporate Visions Inc.)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Achieving Agency Success Beyond 2020 -- How 1,000 Agency Clients Plan to Move Forward with Marketing After COVID-19

Speakers: Drew McLellan  (Agency Management Institute), Susan Baier  (Audience Audit, Inc.)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

America's Pastime: Making PR and Marketing Teams Play Nicely Since 2020

Speakers: Mariah Obiedzinski  (Stamats), Marcia Francis  (The University of Kansas Health System)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Authenticity Is Not A Formula: Why Reaching Your Audience Has to Begin With Forgetting Everything You Know

Speaker: Lindsay Hotmire  (Lindsay Hotmire Creative, LLC (T.A. Lindsay Hotmire))

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: All

Behind the Curtain: What Every Marketer Should Know about Virtual Conferences

Speaker: Michael Kolowich  (OpenExchange)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Big Fish You Have 2 Choices: Stand Out or Drown in the Sea of Sameness

Speaker: Caroline Nuttall  (ForbesBooks)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Binge marketing: A Practical Guide to Building Your Brand With Serial Content

Speaker: Carlijn Postma  (The Post)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Bold is the New Black: How To Align it With Your Content Strategy?

Speakers: Alenka Bester  (Zavarovalnica Triglav), Inga Batur  (Zavarovalnica Triglav)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Breaking Down Silos to Drive Better Results: How to Unlock the Full Potential of Your Large Marketing Team

Speakers: Scott Armstrong  (Brainrider), Stacey Cummings  (Purolator)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Building a Content Marketing Program in a Complex Global Organization

Speaker: Andi Robinson  (Corteva Agriscience)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Combining Story + Structure to Create a Sustainable Content Marketing Strategy

Speakers: Carmen Hill  (Chill Content, LLC), Meredyth Jensen  (RGP)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Connecting Brands to World Cultures through Influencer Marketing

Speaker: Annalisa Nash Fernandez  (Because Culture LLC)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Global Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Content (R)evolution: Four Forces Transforming Content Creation and How to Master Them

Speaker: Andrew Wheeler  (Skyword)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Content Marketing for Marketing Agencies: Make Your Services Sing

Speakers: Erika Heald  (Erika Heald Consulting), Maureen Jann  (NeoLuxe Marketing)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Content Marketing, Reformed

Speaker: Andrew Hanelly  (Revmade)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Content Measurement in a Zero-Click Reality

Speaker: Katie Tweedy  (Collective Measures)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Content Ops in 2025: How Content Marketing Platforms Will Evolve to Deliver More Strategic Value

Speaker: Matt Malanga  (Welcome - A NewsCred Brand)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Content that Builds Trust in the Era of Distrust

Speaker: Jacquie Chakirelis  (Quest Digital)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Create Better Webinars: 5 Ways to Pick an Unforgettable Topic

Speakers: Dana Miller  (Intrado Digitla Media), Chantelle Meiboom  (9th Co Inc.)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Virtual Events & Webinars

Session Type: Breakout Session

Audience Level: All

Creating Emails and Landing Pages that Convert

Speaker: Chris Dayley  (Smart CRO)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

Data/AI Driven vs. Story-Driven: Creating Modern Marketing Alchemy in the Digital Era

Speakers: Sean Tracey  (Sean Tracey Associates), Shannon Farrelly  (Massachusetts Institute of Technology Global Programs)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Design Thinking Meet Story Thinking

Speaker: Matthew Rayback  (Adobe)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Developing Global Content for Local Audiences

Speaker: Zari Venhaus  (Eaton)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Digital Doubt: Fighting Imposter Syndrome in a Hyperconnected, Content-Saturated World

Speaker: Amber Naslund  (LinkedIn)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Don't Skip Over These Overlooked SEO Strategies, Tactics and Tools

Speaker: Mike Murray  (Online Marketing Coach)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

Drive Your Content Transformation From The Bottom Up

Speakers: Laura Ramos  (Forrester Research), Christine Polewarczyk  (Forrester Research)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: Intermediate

Email Automation Crash Course: How to Create Emails People Want to Read

Speaker: Liz Willits  (LizWillits.com)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Beginner

Email Marketing is the Future of People-Based Marketing

Speaker: Nick Dujnic  (LiveIntent)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

Establishing a Human Connection in a Mostly Digital World :Tips for Your 2021 Content Strategy

Speaker: Shachar Orren  (Ex.co)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Fearless Content Teams: Creating a Safe Place for Unsafe Ideas

Speaker: Kathy Klotz-Guest  (Keeping it Human)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Fighting “Virtual Fatigue”: How to Create Virtual Event Content that Wows

Speakers: Caroline Hull  (Adobe Experience Cloud), Shannon Jasper  (Adobe Experience Cloud)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Find Your Big Idea: How to Publish Survey-Based Research that Makes a Real Impact

Speakers: Michele Linn  (Mantis Research), Clare McDermott  (Mantis Research)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - General

Session Type: Breakout Session

Flood The Zone! A New System For Creating Compelling Social Video

Speakers: Jennifer Jordan  (Babbel), Matt Johnston  (Guide Social)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Forget social media. Build fans on your own content channel.

Speaker: Cor Hospes  (Merkjournalisten)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: All

From Disruptor to Desired - How to build a Craveable Brand

Speaker: Jessika Phillips  (NOW Marketing Group)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Get Real: Recalibrating Your Content in Real Time

Speaker: Wally Koval  (@AccidentallyWesAnderson)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Global Purpose: Content’s Role – Time for more purpose!

Moderator: Jacqueline Loch  (SJC Content/The Content Council)

Panelists: Andrew Seibert  (Imprint), Martin MacConnol  (Wardour), Munni Trivedi  (Co-founder, Magenta Communications Consultancy)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Go Big or Go Home: To Drive Long-Term Growth in 2021, You Must Reinvent your ABM and Content Marketing Programs

Speaker: Randy Brasche  (Folloze)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

Growth, Opportunities & Spending! 2020 Content Council/ANA Content Marketing Research

Speaker: Jacqueline Loch  (SJC Content/The Content Council)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Executive

Session Type: Breakout Session

Audience Level: Intermediate

How to Approach Webinar Content Like a TV Producer

Speakers: Nikkole Couture  (Intrado Digital Media), Emma Knuckman  (Intrado Digital Media)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Virtual Events & Webinars

Session Type: Breakout Session

Audience Level: All

How to Build a Rock-Solid Agenda for Your Next Virtual Event

Speakers: Nikkole Couture  (Intrado Digital Media), Dave Borden  (Intrado Digital Media)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Virtual Events & Webinars

Session Type: Breakout Session

Audience Level: All

How to Build an Online Audience Through Powerful, Consistent Search Optimized Content Creation

Speaker: Julia McCoy  (The Content Hacker)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: Beginner

How to Create a Video-Led Content Platform for your Brand

Speakers: Madeleine Lourey  (3rdspace), Rob Logan  (3rdspace)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: All

How to Develop an Account Based Podcasting Content Plan that Drives Revenue

Speaker: Bernie Borges  (Vengreso)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Beginner

How to Grow Success When You Don't Have Many Hands on the Content Marketing Deck

Speaker: Ann Gynn  (G Force Communication)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

How to Make Sure Your Company Ranks in Voice Search

Speaker: Christoph Trappe  (The Authentic Storytelling Project)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: All

How to Plan a Virtual Event in 8 Easy Steps

Speakers: Emma Knuckman  (Intrado Digital Media), Gabriella Cyranski  (Intrado Digital Media)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Virtual Events & Webinars

Session Type: Breakout Session

Audience Level: All

How to “Marie Kondo” Your Data and Deliver a Personalized Experience that Will Spark Joy with Your Customers

Speaker: Kelvin Gee  (Oracle)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Implementing the PESO Model to Wow Your Clients and Grow Your Agency

Speaker: Gini Dietrich  (Arment Dietrich)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Improving Your Audio Delivery to Increase Audience Engagement

Speaker: Pamela Muldoon  (The Pedowitz Group)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

In Favor of Difficult Content

Speaker: Vishal Khanna  (HealthPrize Technologies)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands

Speakers: Lee Odden  (TopRank Marketing), Ursula Ringham  (SAP)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

It's More Than Data: We're Doing Content Marketing Wrong

Speaker: Paxton Gray  (97th Floor)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Advanced

Let's Steal from The World's Most Awesome Content

Speaker: Doug Kessler  (Velocity)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Marketing to Gen V: Engaging the Visual Generation

Speaker: Amy Balliett  (Killer Visual Strategies)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

Micronarrative Design, Connecting Your Story to Customer Experience

Speaker: Chris Ross  (Gartner)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Executive

Session Type: Breakout Session

Audience Level: All

Next-Gen Content Marketing

Speaker: Paul Tsigrikes  (The Trust at The Wall Street Journal & Barron's Group)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

Optimizing Your Content for Search Engines

Speaker: Brian Piper  (University of Rochester)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Beginner

People Don't Care - and That's Your Biggest Marketing Advantage

Speaker: Chris White  (Capital One)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Persistently Agile: Why the Key to High Performance Marketing Lies with People Not Projects

Speaker: Andrea Fryrear  (AgileSherpas)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Podcasting - All the Essentials for Success

Speaker: Rob Walch  (Libsyn)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: All

Podcasting: A Multichannel Goldmine for Thoughtfully Repurposed Content

Speaker: Chris Luecke  (Rockwell Automation)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Real lessons in creative leadership

Speaker: Adam Morgan  (Adobe)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Sales Enablement in an AI-First World

Speaker: Peter Stadlinger  (Freshworks CRM)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Show Your Work: How to Become a Fact-Checking Pedant (and Why You Should)

Speaker: Jonathan Crossfield  (Freelance)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Start Here: How to Make Things that Make a Difference by Changing How You Begin

Speaker: Jay Acunzo  (Author of Break the Wheel)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Starting Now, *You* Are the Journalist: 10 Tips for Finding and Creating Original Stories

Speaker: Michelle Park Lazette  (Federal Reserve Bank of Cleveland)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: All

Staying Power: How Authentic Storytelling can Transform Your Marketing from One-Hit Wonder to Lasting-Legend

Speaker: Ashley Zeckman  (Inprela Communications)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: Intermediate

Strategize to Maximize: How Content Engagement Insights Gets You Closer to In-Market Prospects

Speakers: David Fortino  (NetLine), Peter Tarrant  (Tipalti)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Strategy = Speed: How Salesforce Reached Millions with a New Series in the Pandemic

Speaker: Jessica Bergmann  (Salesforce)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Take a Sales Enablement Approach to RevOps

Speaker: Ardath Albee  (Modus)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Taking the webinar leap - webinars for small teams with small budgets

Speaker: Paula Kreba  (C-FER Technologies)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: The Basics

Session Type: Breakout Session

Audience Level: Beginner

The Confused Buyer Always Says No....And Other Perils of Mixed Messaging That Kill Campaigns

Speaker: Kenneth "Shark" Kinney  (A Shark's Perspective, LLC / Ai Media Group)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

The Extra 1%: Delivering a Memorable Content Experience

Speaker: Christina Sanders  (Lucidpress)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

The Magic of Meetups: How to Use Meetups to Build Community, Drive Brand Engagement and Inform a Content Marketing Strategy

Speakers: Dennis Shiao  (Dennis Shiao Consulting), Rich Schwerin  (Autodesk)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale

Speaker: Val Swisher  (Content Rules, Inc.)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

The Test of Time: Long-Term Success at the Cleveland Clinic

Speaker: Amanda Todorovich  (Cleveland Clinic)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Executive

Session Type: Breakout Session

Audience Level: All

Trade Secrets: How the World's Most Successful Content Marketers Deliver Results

Moderator: Julie Hochheiser Ilkovich  (Masthead Media)

Panelists: Maggie Leung  (NerdWallet), Giselle Abramovich  (Adobe), Shannon O'Donnell  (Masthead Media Company), Robin Bennefield  (Marriott International)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Executive

Session Type: Breakout Session

Audience Level: All

Unless Your Content Has a Big Idea, It Will Pass Like a Ship in the Night

Speaker: David Brown  (Manifest)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Breakout

Session Type: Breakout Session

Audience Level: All

User Loyalty: The Mid-Funnel Metric You've Been Waiting For.

Speaker: Inbar Yagur  (Keywee)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Videos Winning Hearts and Minds: Taking a More Human Approach to Marketing Videos

Speaker: Tony Gnau  (T60 Productions)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

What Not To Do: How Companies Shoot Themselves in the Foot with Illegal Marketing Tactics

Speaker: Ruth Carter, Esq.  (Carter Law Firm)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

What Podcasting & TikTok Can Teach Us About Creating Empathetic Content!

Speaker: Brian Fanzo  (iSocialFanz)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: Advanced

Why E-Mail Newsletter Subscription May Be Your Best Answer to Privacy Regulations?

Speaker: Igor Bielobradek  (Deloitte in Poland)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Content Strategy - Intermediate

Session Type: Breakout Session

Audience Level: Intermediate

Why Your B2B Sales Force Should Be Your Greatest Content Distribution Channel

Speaker: Viveka von Rosen  (Vengreso)

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Writing with No Respect: Find Out What it Means to Me

Speaker: Ahava Leibtag  (AHA Media Group)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Writing/Content Development

Session Type: Breakout Session

Audience Level: Intermediate

You Know What I Mean?: A cultural look at consumer meaning-making and brand consecration

Speaker: Marcus Collins  (Ross School of Business, University of Michigan)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Your Personas are NOT Impressed! How to Build Content that Drives High Consideration Buying Decisions

Speaker: Adele Revella  (Buyer Persona Institute)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

Your Website Homepage? It Isn't Your Homepage Anymore.

Speaker: Laurel Miltner  (Orbit Media)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

You’re Worrying About The Wrong Damn Numbers

Speaker: Tom Martin  (Converse Digital)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Tuesday | 3:00 pm

LIVE Rock & Roll Hall of Fame Legends of Rock & Trivia

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Sponsor/Zoom Room Drop-In Hours

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 9:00 am

Sponsor/Zoom Room Drop-In Hours

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 10:00 am

More Brain, Less Storm: The Power Of The Creative Process

Speaker: Melanie Deziel  (StoryFuel)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Welcome Back to #CMWorld 2020

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 10:30 am

Tiny Actions Over Time: How You Can Make A Difference with Diversity

Speaker: Sydni Craig-Hart  (Smart Simple Marketing)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Wednesday | 11:00 am

Ask Me Anything With Melanie Deziel

Speaker: Melanie Deziel  (StoryFuel)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Ask Me Anything With Sydni Craig-Hart

Speaker: Sydni Craig-Hart  (Smart Simple Marketing)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 11:15 am

Break Time

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Interactive Break

Audience Level: All

Wednesday | 11:30 am

Technology Showcase

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 11:45 am

Limit Less: How Successful Brands Increase Their Revenue, Generate More Leads, and Spread Their Message in a Crowded Marketplace

Speaker: Andrew Davis  (Brandscaping and Town, INC.)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Wednesday | 12:45 pm

Ask Me Anything With Andrew Davis

Speaker: Andrew Davis  (Brandscaping and Town, INC.)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 1:00 pm

Content Marketing Awards

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 1:15 pm

Break Time

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Interactive Break

Audience Level: All

Wednesday | 1:30 pm

Pressure Test Your Message

Speaker: Tamsen Webster  (Find the Red Thread)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Wednesday | 2:00 pm

Inspiration is Everywhere: Make Your Marketing Strategy More Interesting

Speaker: Folayo Lasaki  (Striped Elephant)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Wednesday | 2:30 pm

Ask Me Anything With Folayo Lasaki

Speaker: Folayo Lasaki  (Striped Elephant)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Ask Me Anything With Tamsen Webster

Speaker: Tamsen Webster  (Find the Red Thread)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Ask Me Anything With Viveka von Rosen

Speaker: Viveka von Rosen  (Vengreso)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 2:45 pm

Birds of a Feather

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Wednesday | 3:00 pm

Sponsor/Zoom Room Drop-In Hours

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Thursday | 9:00 am

Sponsor/Zoom Room Drop-In Hours

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Thursday | 10:00 am

Precedented: 5 Principles of the Last Chaotic 10 Months That Are the Very Key to Content Marketing Success in the Next 10 Years

Speaker: Ann Handley  (MarketingProfs)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Welcome Back to #CMWorld 2020

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Thursday | 10:45 am

Creating Authentic Content for a $1.5 Trillion Audience

Speaker: Christine Carter  (Global Marketing Strategist)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: Intermediate

Thursday | 11:15 am

Ask Me Anything With Ann Handley

Speaker: Ann Handley  (MarketingProfs)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Ask Me Anything With Christine Carter

Speaker: Christine Carter  (Global Marketing Strategist)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Thursday | 11:30 am

Break Time

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Interactive Break

Audience Level: All

Thursday | 11:45 am

3 Trends You Can't Ignore As a Content Marketer

Speaker: Pam Didner  (Author and Speaker)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Thursday | 12:15 pm

Embracing the Non-Binary Marketing Mindset

Speakers: Christi Olson  (Microsoft Advertising), MJ DePalma  (Microsoft Advertising)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Thursday | 12:45 pm

Ask Me Anything With Christi Olson & MJ DePalma

Speakers: Christi Olson  (Microsoft Advertising), MJ DePalma  (Microsoft Advertising)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Ask Me Anything With Pam Didner

Speaker: Pam Didner  (Author and Speaker)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Thursday | 1:00 pm

Break Time

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Interactive Break

Audience Level: All

Thursday | 1:15 pm

Be Content

Speaker: A. Lee Judge  (Content Monsta)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Thursday | 1:45 pm

Ask Me Anything With A. Lee Judge

Speaker: A. Lee Judge  (Content Monsta)

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Thursday | 2:00 pm

Comedy, Trust, and Diversity in Content

Speaker: W. Kamau Bell

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Keynote

Audience Level: All

Thursday | 3:00 pm

Sponsor/Zoom Room Drop-In Hours

Pass Type: All Access Virtual, Virtual, Virtual Plus

Session Type: Session

Audience Level: All

Friday | 8:00 am

#CMWorld Cleveland Clinic Health Summit

Speakers: Amanda Todorovich  (Cleveland Clinic), Jared Johnson  (Shift.Health Network), Anne Drago  (Cleveland Clinic), James Merlino, MD  (Cleveland Clinic), Ahava Leibtag  (AHA Media Group)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Industry Forum

Financial Services Forum

Speakers: Zontee Hou  (Convince & Convert), Jenny Magic  (Convince & Convert), Susan Baier  (Audience Audit, Inc.)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Industry Forum

Industrial Manufacturing Forum - Embracing Digital Change in Industrial Manufacturing

Speaker: Hailey Cassidy  (Americhem)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Industry Forum

Audience Level: All

Marketing Video: Everything You Need to Know to Begin Creating Marketing Videos That Work for You AND Your Customers

Speaker: Glenn Hughes

Pass Type: All Access Virtual, Virtual Plus

Session Type: Industry Forum

Audience Level: All

Professional Services Forum

Speaker: Jonathan Kranz  (Kranz Communications)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Industry Forum

Audience Level: All

Technology Forum: From Figuring Out Your Audience to Gaining Market Share - A Tech Company's Guide to Effective Content Marketing

Speaker: Cathy McKnight  (The Content Advisory)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Industry Forum

Audience Level: All

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Speakers: AJ Huisman  (Y Content), Bert van Loon, Maureen Jann  (NeoLuxe Marketing), Jonathan Crossfield  (Freelance)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Industry Forum

Friday | 10:00 am

Travel & Tourism Forum

Speakers: Anna Hrach  (Convince & Convert), Gwynne Spann  (Visit California), Jenny Magic  (Convince & Convert)

Pass Type: All Access Virtual, Virtual Plus

Session Type: Industry Forum

Audience Level: All

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