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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Tuesday | 9:00 am

Registration Hours

Location: CMWorld Expo Hall

Pass Type: All Access, Industry Forum/Summit, Main Conference, Main Conference Plus

Session Type: Registration

Tuesday | 1:00 pm

AI for Marketing: Specific Applications of Artificial Intelligence and Machine Learning to Enhance Your Marketing Campaigns

Speaker: Chris Penn (Trust Insights)

Location: Room 10

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Content Marketing 101: Setting and Documenting Your Strategy and Building Your Team

Speaker: Michael Brenner (Marketing Insider Group)

Location: Room 25

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Beginner

Content Marketing Strategy For Agencies – How To Create, As Well as Deliver, Content Marketing Strategy To Clients

Speaker: Robert Rose (Content Marketing Institute)

Location: Room 4

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Content Optimization & Distribution Strategies

Speaker: Ian Cleary (RazorSocial)

Location: Room 26AB

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Email Marketing Workshop: The Best and Worst of Email Marketing

Speaker: Jessica Best (Barkley)

Location: Room 3

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Global Content Strategy: Hold On, This Could Get Bumpy

Speaker: Cathy McKnight (The Content Advisory)

Location: Room 5

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

How to Achieve a 70% Conversion Rate Using Interactive Content

Speaker: Amy Balliett (Killer Visual Strategies)

Location: Room 12

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

How to Develop a B2B Influencer Marketing Program That Actually Works

Speakers: Lee Odden (TopRank Marketing), Amisha Gandhi (SAP Ariba)

Location: Room 23

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

How to Leverage Your Existing Marketing Programs and Content to Enable Your Sales Team

Speaker: Pam Didner (Effective Sales Enablement)

Location: Room 20

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Marketing Writing Masterclass

Speaker: Jonathan Kranz (Kranz Communications)

Location: Room 1

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Maximize the Value of Your Google Analytics

Speaker: Andy Crestodina (Orbit Media)

Location: Room 24

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

SEO Essentials: Tips, Tools, and Tactics to Crush the Competition

Speaker: Mike Murray (Online Marketing Coach)

Location: Room 19

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Structured Content: Your On-Ramp to AI

Speaker: Laura Creekmore (Syndigo)

Location: Room 11

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Beginner

The Demand Generation - Account Based Marketing Workshop

Speaker: Carlos Hidalgo (VisumCx)

Location: Room 21

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Those Who Tell The Stories Rule The World - Filmmaking Techniques to Surface and Map Your Brand Stories

Speaker: Denise Roberts McKee (Electric Campfire StorySessions)

Location: Room 22

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Video Marketing Makeover: Transforming Boring Case Studies and Testimonials Into Stories That Inspire Action

Speaker: Andrew Davis (Brandscaping & Town INC)

Location: Room 6

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: All

Who's Afraid of Strategy? Stay in Control With the Agile Content Marketing Road Map!

Speaker: Bert van Loon

Location: Room 13

Pass Type: All Access, Main Conference Plus

Session Type: Workshop

Audience Level: Intermediate

Tuesday | 4:30 pm

Getting the Most From CMWorld 2019

Speakers: Sydni Craig-Hart (Smart Simple Marketing), Joe Pulizzi (Content Marketing Institute), Cathy McPhillips (Content Marketing Institute), Anne Lewis (Red Letter Hospitality)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakout Session

Audience Level: All

Tuesday | 7:30 pm

#CMWorld Kickoff Party

Location: Rock & Roll Hall of Fame

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Wednesday | 6:00 am

CMWorld Fun Run/Walk

Location: Convention Center - Lakeside Entrance

Pass Type: All Access, Industry Forum/Summit, Main Conference, Main Conference Plus

Session Type: Activity

CMWorld Yoga

Location: Convention Center - Ballroom Foyer in the CMWorld Backyard

Pass Type: All Access, Industry Forum/Summit, Main Conference, Main Conference Plus

Session Type: Activity

Wednesday | 7:00 am

Expo Hall Opens - Continental Breakfast & Networking

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Registration Hours

Location: CMWorld Expo Hall

Pass Type: All Access, Industry Forum/Summit, Main Conference, Main Conference Plus

Session Type: Registration

Wednesday | 8:00 am

Welcome to Content Marketing World 2019

Speakers: Stephanie Stahl (Informa), Robert Rose (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Audience Level: All

Wednesday | 8:15 am

Keynote - MKTG 2030

Speaker: Joe Pulizzi (Content Marketing Institute)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Wednesday | 8:45 am

Keynote - Getting the Green Light: How to Build Content People Say YES To

Speaker: Tamsen Webster (Find the Red Thread)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Wednesday | 9:15 am

Networking & Refreshments - #CMWorld Chatter

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 10:15 am

3 Cs to drive your B(rand): Putting the Focus on Content, Customer, and Culture

Speaker: Maliha Aqeel (Ernst & Young)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

Creating Emails and Landing Pages That Convert

Speaker: Chris Dayley (Smart CRO)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

Creativity Impossible: How to Avoid Stagnation and Consistently Exceed Expectations

Speaker: Jay Acunzo (Marketing Showrunners)

Location: Room 26

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Find Your Brand Voice and Connect With Your Customers

Speaker: Dipanjan Chatterjee (Forrester)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Branded Content

Session Type: Breakout Session

Audience Level: Intermediate

How To Create Unique, Meaningful Videos That Reach Millions

Speaker: Nicole Jolly (True Food TV)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

How to Analyze Content Performance Using Google Analytics: From Basics to Advanced

Speaker: Andy Crestodina (Orbit Media)

Location: MarketMuse Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Advanced

Overcoming Content Marketing's Data Dilemma

Speakers: Zontee Hou (Convince & Convert), Anna Hrach (Convince & Convert)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: All

Read Less, Know More: How Linguistic AI can Super-Charge Your Promotional Content Creation Efforts

Speakers: Jane Hendricks (SDL), Quinn Lam (SDL)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Should You Fire Your Chief Marketing Officer? My Farewell Gift Learned From 13+ Years of Being CEO of a Digital Agency

Speaker: Arnie Kuenn (Vertical Measures)

Location: Atrium Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Audience Level: All

The Continuous Content Distribution Playbook: How To Keep Your Best Content Visible and Viable While Saving Your Sanity

Speaker: Heidi Cohen (Actionable Marketing Guide)

Location: Hope Ballroom E

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: Intermediate

The Galvanizing Story

Speaker: Doug Kessler (Velocity)

Location: Atrium Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Turning Conversations Into Customers

Speaker: Tom Martin (Converse Digital)

Location: Hope Ballroom A-C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: All

You Don't Need More Content Marketing to Grow Your Agency

Speaker: Gini Dietrich (Arment Dietrich)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

You Will Fail at Voice Search

Speaker: Courtney Cox (Children's Health)

Location: Room 25

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: Advanced

Wednesday | 11:20 am

A Strategic Step-By-Step Approach to Drive More Traffic and Conversions From Your Existing Content

Speaker: Ian Cleary (RazorSocial)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

Buyer Personas 2.0 - How Sales and Marketing Can Generate Demand That Converts

Speaker: Adele Revella (Buyer Persona Institute)

Location: Hope Ballroom A-C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

Defining the Relationship: How ERM is Changing the Brand-Customer LTR

Speaker: Jonathan Yaffe (AnyRoad)

Location: MarketMuse Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: All

From Nontent to Content: Why Social Innovation Is the Future of Winning at Relevance

Speaker: Carlos Abler (3M)

Location: Atrium Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Audience Level: Intermediate

How to Keep The Customers You've Already Attracted Through Better Email

Speaker: Val Geisler (Fix My Churn)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

If You Are Not Podcasting Yet - Let Me Help You Learn How

Speaker: Rob Walch (Libsyn)

Location: Hope Ballroom E

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: Beginner

People Don't Want Content, They Want Answers: How to Connect with the Person Behind the Search Bar

Speaker: Christine Schrader (Conductor)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Privacy: Sh*t Just Got Real

Speaker: Ruth Carter, Esq. (Carter Law Firm)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

Speaking Their Language: How to Engage Different Types of Audiences with Content That Is Uniquely Meaningful

Speaker: Annie Granatstein (Washington Post)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Branded Content

Session Type: Breakout Session

Audience Level: Intermediate

Strategies, Tools and Techniques to Level Up Your Impact and Authority Through Confident Live Video

Speaker: Ian Anderson Gray (Seriously Social)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

The Content Marketer of the Future: 5 Big Traits You Need to Thrive in the Coming Marketing Revolution

Speaker: Joe Lazauskas (Contently)

Location: Room 25

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: All

The Science of Timing: Leveraging Trends For Marketing Ideation

Speaker: Allen Gannett (Skyword)

Location: Room 26

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: All

The Secret Rule for Getting Massive Content Marketing Results in a Fraction of the Time

Speakers: Andrew Pickering (Andrew and Pete), Peter Gartland (Andrew and Pete)

Location: Atrium Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

Welcome to the Dance of Client-Agency Communications

Speaker: Melissa Harrison (Allee Creative, LLC)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: All

Wednesday | 12:05 pm

Pick Up Lunch and Go To Your Preferred Session

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Lunch

Wednesday | 12:25 pm

3 Real Examples of How to Deliver TV-Quality Webinars on Any Budget

Speakers: Rajul Shah (Intrado Digital Media), Sean Patrick Keen (Intrado Digital Media)

Location: Room 24

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Activate Your Super Fans with Real-Time Content

Speakers: Andrew Fingerman (Libris by PhotoShelter), Shawn Green (Greenfly)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Are You Binge Worthy? How to Create Episodic Video Content That Engages and Grows Your Audience Without a Netflix-Level Budget

Speakers: Chad Lakin (Shootsta), Mykim Dang

Location: Room 20

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Asking the Right Questions: How to Use Original Research for Valuable Content That Drives Business Results

Speakers: Morgan Molnar (SurveyMonkey), Andy Crestodina (Orbit Media), Michele Linn (Mantis Research), Colette Des Georges (SurveyMonkey)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Creating a Long-Term Road Map for Content Marketing Success

Speakers: Mark Kats (Manifest), Ricky Ribeiro (Manifest), Ryan Petersen (CDW)

Location: Room 23

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Highly Effective Social Creative For Any Budget

Speakers: Adam Constantine (Pace), Nicole Martin (Pace)

Location: Room 19

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Seven Psychological Triggers Every Marketer Should Master

Speaker: Daniel Codella (Wrike)

Location: Room 22

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

The 5 Best Ways to Make Your Marketing Super-Creepy (and How to Avoid Them, Should You Choose)

Speaker: Gary Gerber (Folloze)

Location: Room 10

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

The Great Merge: Where Design and Content Strategy Collide - How a Cohesive Design and Content Strategy Leads to Real Competitive Advantage

Speaker: Monique Ritter (SketchDeck)

Location: Room 11

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

The Ultimate Content Channel: How to Create Incredibly Awesome and Super Engaging Webinar Programming

Speaker: Mark Bornstein (ON24)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Unlocking Critical Buyer Insights with Content Analytics

Speaker: Kristen Long (Seismic)

Location: Room 21

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Why & How Major Brands are Telling Their Stories on Podcasts

Speaker: Dave Beasing (Sound That BRANDS)

Location: Room 12

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Wednesday | 1:10 pm

Networking & Refreshments - #CMWorld Chatter

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 2:00 pm

"Not Understood Here" Syndrome on the Digital World Stage: Localizing Content Marketing with Global Consistency

Speaker: Annalisa Nash Fernandez (Because Culture)

Location: Room 25

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

42 Content Marketing Risks — And How to Attack Them

Speaker: Bethany Chambers (North Coast Media)

Location: Atrium Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Advanced Content Marketing With the Google Marketing Platform

Speaker: Charles Farina (Analytics Pros)

Location: MarketMuse Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Agency Edge 2019: How and Why Clients Around the World Choose Their Agencies

Speakers: Drew McLellan (Agency Management Institute), Susan Baier (Audience Audit, Inc.)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Brand Storytelling: How to Use Authenticity to Connect With Your Clients, Prospects and Candidates

Speaker: Glenn LaFollette (JLL)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Branded Content

Session Type: Breakout Session

Audience Level: All

Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body

Speaker: Lee Odden (TopRank Marketing)

Location: Room 26

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Five Very Different Examples of Stellar Visual Storytelling and Why They Are a Step Above the Marketplace

Speakers: Eric Goodstadt (Manifest), Sacha Reeb (Manifest)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Getting to Marketing and Sales Alignment: Using Content to Drive Demand

Speaker: Peg Miller (Agility Recovery)

Location: Hope Ballroom A-C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Advanced

How to Craft Addictive Email Content

Speaker: Liz Willits (AWeber)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Beginner

Influencer Marketing is Content Marketing for the Enterprise

Speakers: Steve Oriola (Julius), Colleen O'Hara (Zeno Group)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Enterprise Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Keeping Up With the Goop: Why Celebrity Lifestyle Brands Kill It and How You Can Too

Speaker: Ahava Leibtag (Aha Media Group)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: Intermediate

The Art of Elevating Corporate Brand Content Marketing

Speaker: Michelle Skupin (RetailMeNot)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: Intermediate

The Cure for TMSANEB: Too Many Stories and Not Enough Budget

Speaker: Mike Morrissey (Kellogg Company)

Location: Hope Ballroom E

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

The Power of Trust: How to Build Credibility with Customers — and Convince Them to Buy

Speaker: Margaret Magnarelli (Morgan Stanley)

Location: Atrium Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Audience Level: Intermediate

Wednesday | 3:05 pm

Brands As Content Commissioners

Speakers: Kaaren Whitney-Vernon (SVP Branded Entertainment, Shaftesbury), Heather Ritchie (Nokia)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Branded Content

Session Type: Breakout Session

Audience Level: Intermediate

CANCELED SESSION - HUMANIZING TRAFFIC: The One and Only Content Distribution and Promotion Channel You'll Ever Have to Master

Speaker: Caroline Nuttall

Location: Hope Ballroom E

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Distribution/Promotion

Session Type: Breakout Session

Audience Level: All

Curate Your Way to More Subscribers

Speaker: Scott Monty (Scott Monty Strategies)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

How Connecting Content and Commerce Is the Future (And Can Drive 1,447% B2C Growth)

Speakers: Aaron Orendorff (iconiContent), Griffin Thall (Pura Vida Bracelets)

Location: Room 25

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Future Trends

Session Type: Breakout Session

Audience Level: Intermediate

How to Transform Your Corporate Blog into an Owned MEDIA Platform

Speaker: Amanda Todorovich (Cleveland Clinic)

Location: Atrium Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

No More Best Practices: How Unsiloed Big Data Can Help You Better Predict the Value of Content

Speaker: Wil Reynolds (Seer Interactive)

Location: MarketMuse Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Personalization that Drives Profitable Engagement: Activate, Don’t Alienate

Speaker: Ardath Albee (Marketing Interactions Inc.)

Location: Hope Ballroom A-C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Demand Generation

Session Type: Breakout Session

Audience Level: Intermediate

The Five Blessings From Customer Privacy

Speaker: Tim Hayden (Brain+Trust Partners)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Internal/Brand Communications

Session Type: Breakout Session

Audience Level: All

The Future Of Content Marketing Is Voice And Smart Audio - How to Measure Success With This New Technology

Speaker: Mitch Joel (Six Pixels Group)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: ROI/Measurement

Session Type: Breakout Session

Audience Level: All

Trust Fail: How Brands Can Earn Back the Trust of Skeptical Buyers

Speaker: Katie Martell (Boston Content)

Location: Atrium Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Executive

Session Type: Breakout Session

Audience Level: All

Video Content Done Right: Making Sure Your Videos Are Seen and Make An Impact

Speaker: Tony Gnau (T60 Productions)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Visual Storytelling

Session Type: Breakout Session

Audience Level: Intermediate

What Do We Want? CONTENT. When Do We Want It? ASAP. Your Strategic Approach to Sane + Sustainable Success

Speaker: Ann Handley (MarketingProfs)

Location: Room 26

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: All

Whose Lawsuit Is It, Anyway? How Your Agency Can Get Sued With its Client, and How to Avoid It.

Speaker: Sharon Toerek (Toerek Law)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Agency Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Wednesday | 3:50 pm

Networking & Refreshments - #CMWorld Chatter

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Wednesday | 4:15 pm

Content Marketing Awards

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Wednesday | 4:45 pm

Keynote - Everything Has Changed and Nothing Is Different

Speaker: Scott Stratten (UnMarketing)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Wednesday | 5:15 pm

Keynote Session

Speaker: Henry Rollins

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Wednesday | 6:00 pm

Cocktails & Networking (Featuring Yappy Hour)

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Wednesday | 8:30 pm

CMWorld Evening Entertainment

Location: Punch Bowl Social

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Reception

Thursday | 6:00 am

CMWorld Fun Run/Walk

Location: Convention Center - Lakeside Entrance

Pass Type: All Access, Industry Forum/Summit, Main Conference, Main Conference Plus

Session Type: Activity

CMWorld Yoga

Location: Convention Center - Ballroom Foyer in the CMWorld Backyard

Pass Type: All Access, Industry Forum/Summit, Main Conference, Main Conference Plus

Session Type: Activity

Thursday | 7:00 am

Registration Hours

Location: CMWorld Expo Hall

Pass Type: All Access, Industry Forum/Summit, Main Conference, Main Conference Plus

Session Type: Registration

Thursday | 7:15 am

Expo Hall Opens - Continental Breakfast & Networking

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Breakfast

Thursday | 8:15 am

Welcome Back to CMWorld

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Session

Audience Level: All

Thursday | 8:30 am

Keynote - The Art of Storytelling: Stories Have the Ability to Empower Real Change

Speaker: Kathy Button Bell (Emerson)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Thursday | 9:00 am

Keynote - Customer Acquisition Through Authentic Storytelling: Transforming Content Into Commerce

Speaker: Nilla Ali (BuzzFeed)

Location: CMWorld Keynote Stage

Session Type: Keynote

Audience Level: All

Thursday | 9:30 am

Networking & Refreshments - #CMWorld Chatter

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Thursday | 10:15 am

5 Creative Ways Content Marketers Can Better Support Their Sales Team

Speaker: Pam Didner (Effective Sales Enablement)

Location: MarketMuse Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

7 Content Habits to Build Customer Loyalty

Speaker: Jacquie Chakirelis (Great Lakes Science Center)

Location: Hope Ballroom A-C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

Audience Level: Intermediate

7 Mistakes Everyone Makes When Hiring (and Growing) a Content Team

Speaker: Jennifer Jordan (Babbel)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Building a Business Case for Marketing Technology

Speaker: Zari Venhaus (Eaton)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: All

Content Marketing for the Robots (Search Engine Marketing)

Speaker: A. Lee Judge (Hexagon Geosystems)

Location: Hope Ballroom E

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

How AI Will Change Content Marketing Forever

Speaker: Chris Penn (Trust Insights)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: Intermediate

How to Be the Best Guest Blogger So You Get Invited Again

Speaker: Ann Gynn (Content Marketing Institute)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: All

How to Integrate Content Marketing With TV Commercials, PR, and Sponsorships

Speaker: Jesper Laursen (Native Advertising Institute and Brand Movers)

Location: Atrium Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Advanced

In Other Words: What Children's Books Can Teach us About Simplifying the Complex

Speaker: Venetta Linas Paris (Aon)

Location: Atrium Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Loyalty Loop: How Small Content Adds Up to Big Business

Speaker: Andrew Davis (Brandscaping & Town INC)

Location: Room 26

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: Intermediate

Press The Damn Button: How To Stand-Out From the Bad News and Fake News On Social Media

Speaker: Brian Fanzo (iSocialFanz)

Location: Room 25

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: All

The Five Feet of Fear: How to Overcome Your Fear of Presenting

Speaker: Michael Weiss (Creative Circle)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: All

The Power of an Employee Content Experience

Speakers: Gordon Locke (Pace), Gordon Bass (Pace)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: B2B/B2C Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Treat Your Audience Like You're Dating Them

Speaker: Christopher White (CapitalOne)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Thursday | 11:20 am

27 Easy Steps to a Creating a Content Strategy

Speaker: Cathy McKnight (The Content Advisory)

Location: Atrium Ballroom A

Track: Content Strategy

Session Type: Breakout Session

Audience Level: All

Be the Main Attraction: Create Amazing B2B Content in Half the Time and 30% Less Cost

Speakers: Corinne Schmid (ScribbleLive), Mary Ward (ScribbleLive)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: B2B/B2C Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

CANCELED SESSION: How to Evolve with the Evolving Search Landscape

Speaker: Katie Tweedy (Nina Hale)

Location: Hope Ballroom E

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

Creating A Sales Strategy for YouTube That Doesn't Kill your Channel

Speaker: Tim Schmoyer (Video Creators)

Location: Room 25

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Empathetic Content: The Key To Creating Lasting B2B Customer Relationships

Speaker: April Henderson (Forrester Research)

Location: Hope Ballroom A-C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

Audience Level: Intermediate

How AI Will Change Content Marketing Forever

Speaker: Chris Penn (Trust Insights)

Location: Room 5

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: Intermediate

How to Build a Mega Personal Brand on LinkedIn on a Mini Budget

Speaker: Michaela Alexis

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: All

Is Your Content Any Good? Ask Google.

Speaker: Scott Spjut (Fifth Third Bank)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: Intermediate

Scalable Content Marketing Solutions for Solo and Small Marketing Teams

Speaker: Vishal Khanna (HealthPrize Technologies)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

The Perfect Content Marketing Organization: 7 Essential Qualities of the World's Most Successful Content Marketing Companies

Speaker: Marcus Sheridan (IMPACT)

Location: Room 26

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Walking the Tightrope: Architecting Teams to Deliver Consistently Innovative Content Marketing Results

Speaker: Carla Johnson

Location: Grand Ballroom B

Track: Content Innovation

Session Type: Breakout Session

Audience Level: Advanced

When Everyone Is Telling Stories, Yours Better Really Rock: Do's, Don'ts, and Different Approaches

Speaker: Michelle Park Lazette (Federal Reserve Bank of Cleveland)

Location: Atrium Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Why You Need Content for Effective Sales Enablement

Speakers: Seleste Lunsford (CSO Insights, Research Division of Miller Heiman Group), Bernie Borges (Vengreso)

Location: MarketMuse Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Write Like a Journalist

Speaker: Amanda Changuris (AAA - The Auto Club Group)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: Intermediate

Thursday | 12:05 pm

Pick Up Lunch and Go To Your Preferred Session

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Lunch

Thursday | 12:20 pm

A Masterclass on Creating & Publishing Authority-Building SEO Blogs

Speakers: Julia McCoy (Express Writers), Jason Schemmel (GSDChat)

Location: Room 24

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Build Your Audience: Connecting With Millennial Moms

Speakers: Kiley Peters (Brainchild Studios), Cobbie Behrend (Adaptive Patterns)

Location: Room 11

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Content Marketing in an Era of Saturation

Speaker: Lauren Quaintance (Storyation)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Don't Let Them Scare You, A Machine Can't Do Marketing

Speaker: Tameka Vasquez (Genpact)

Location: Room 19

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things

Speaker: Andrea Fryrear (AgileSherpas)

Location: Room 22

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Have You Heard of Ownership Marketing? Well It's Here, and It's Been a Long Time Coming

Speaker: Jillian Hillard (Electrolux Major Appliances)

Location: Room 20

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Headroom Without Head Count: The Best Way to Add Freelancers to Your Content Team

Speaker: Carmen Hill (CHILL Content)

Location: Room 23

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

How Pop-Marketing Saved The World: Is Nostalgia Back From the Future?

Speakers: Joe Cox (The Pop-Marketer), Adam Forstadt (Truffle Pig)

Location: Room 6

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Beginner

How to Publish Credible & Compelling Data: 10 Mistakes to Avoid (and 5 Must-Have Tactics)

Speaker: Michele Linn (Mantis Research)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Invention in Content Marketing: When Content Takes the Wheel and Drives Product Development

Speaker: Adam Ritchie (Adam Ritchie Brand Direction)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Podcasts Are Content Machines: How to Start a Podcast from Scratch and Never Run Out of Content Ideas Again

Speaker: Ryan Estes (Frontline Education)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Beginner

The Content Strategy Method You Wish You Had Last Year

Speaker: Pamela Muldoon (The Pedowitz Group)

Location: Room 10

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

We Can Do Better: How to Be a More Effective Marketing Professional

Speaker: Buddy Scalera (Novartis)

Location: Room 21

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

What the ... Influencer Marketing!

Speakers: Tom Augenthaler (551 Media LLC), Amisha Gandhi (SAP Ariba)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Why Your Brand Works In The “Real World” But Fails When Online

Speaker: Juntae DeLane (CEO, Digital DeLane)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Thursday | 1:05 pm

Networking & Refreshments - #CMWorld Chatter

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Thursday | 1:45 pm

185 Comics Walk into a Storytelling Bar…

Speaker: Kathy Klotz-Guest (Keeping it Human)

Location: Atrium Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Advanced

A Whole New World - Reanimating your Desiccated Company Page on LinkedIn: Building Your Brand, Encouraging Employee Advocacy and Inviting Engagement with LinkedIn Pages.

Speaker: Viveka von Rosen (Vengreso)

Location: Room 25

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: Intermediate

Avoiding Tech Debt Without Avoiding Tech

Moderator: Jonathan Crossfield (Chief Content Officer Magazine)

Panelist: Ed Breault (Aprimo)

Speakers: Carlos Abler (3M), Andrew Fingerman (Libris by PhotoShelter)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: All

CANCELED SESSION - Sales Enablement in an AI-First World

Speaker: Peter Krmpotic (Salesforce)

Location: MarketMuse Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Intermediate

Disrupting Thought Leadership: What It Really Takes To Create a Personal Content Platform That Works

Speaker: Amber Naslund (LinkedIn)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: Intermediate

Engaging Storytelling at Speed

Speaker: Amanda Lordy (NASCAR)

Location: Hope Ballroom A-C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

How Buyer Engagement Data Can Help Maximize ROI of Lead-Generating Content

Speakers: David Fortino (Netline Corporation), Carolina Alves (Aggreko)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: B2B/B2C Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

How to Conquer Content Chaos

Speaker: Kristina Halvorson (Brain Traffic)

Location: Atrium Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

How to Define and Document Your Brand Voice

Speaker: Erika Heald (Erika Heald Consulting)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: All

How to Use AI to Unlock Secrets Inside Questions

Speaker: George Stenitzer (Crystal Clear Communications)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: All

Mouth Moves: How to Conquer the New Frontier of Voice Content, Alexa, and Smart Speakers

Speaker: Jay Baer (Convince & Convert)

Location: Room 26

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: All

Supercharge Your SEO Efforts With a Growth Mindset

Speaker: Eli Schwartz

Location: Hope Ballroom E

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Audience Level: Intermediate

The Coup: Using Content to Help Topple the Establishment in Your Industry and in Your Organization

Speaker: Ron Tite (Church+State)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Innovation

Session Type: Breakout Session

Audience Level: Intermediate

Ushering in the Era of Integrated Marketing: How (and Why) Content Teams Can Drive Organizational Transformation

Speaker: Shafqat Islam (NewsCred)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Thursday | 2:50 pm

B2B: From Earning Attention to Enabling Sales

Speakers: Andrew Hanelly (Revmade), Stephanie Holland (American Chemical Society)

Location: MarketMuse Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Sales Enablement

Session Type: Breakout Session

Audience Level: Advanced

Better Brand Visibility and Deliverability in Email

Speaker: Danny Williams (Valimail)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: B2B/B2C Strategy Case Studies

Session Type: Breakout Session

Audience Level: All

Charting the Course to a Career in Content Marketing

Speaker: Amy Higgins (Salesforce)

Location: Grand Ballroom C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Personal Skills

Session Type: Breakout Session

Audience Level: Beginner

Content Marketing: Where Branded Storytelling and Music Collide

Speaker: Raymond Roker (AEG)

Location: Hope Ballroom A-C

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Customer Experience

Session Type: Breakout Session

Audience Level: All

Creating a Voice Search Program Through Quick Answer Boxes

Speakers: Mark Zimmerman (PublicisSapient), Susan Fish (H&R Block)

Location: Grand Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Tools & Technology

Session Type: Breakout Session

Audience Level: Intermediate

Heavenly Creation: Content Creation Secrets of the Angels

Speaker: Jonathan Kranz (Kranz Communications)

Location: Atrium Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

How AI Automates Time-Consuming Research for Your Content Strategy

Speaker: Jeff Coyle (MarketMuse)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: AI/Machine Learning

Session Type: Breakout Session

Audience Level: All

How to Transform Your Tired Blog Into a Powerhouse Brand Newsroom

Speakers: Dan Hatch (Typeset), Sarah Mitchell (Typeset)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Writing Strategies

Session Type: Breakout Session

Audience Level: All

Inside a 20-year Content Marketing Program

Speaker: Tom Webster (Edison Research)

Location: Grand Ballroom B

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Innovation

Session Type: Breakout Session

Audience Level: All

Keyword Research: A Proven Process To Plan Content & Grow Traffic

Speaker: Dan Shure (Evolving SEO)

Location: Hope Ballroom E

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Search Engine Optimization

Session Type: Breakout Session

Maximize Your Time To Focus On What's Most Important For Your Company's ROI

Speaker: John Hall (Calendar.com)

Location: Atrium Ballroom A

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Content Strategy

Session Type: Breakout Session

Audience Level: Intermediate

Profitable Multicultural Marketing: How to Increase Sales Using Diversified Resources to Infuse Authenticity Into Your Campaigns

Speakers: Wil Hart (Smart Simple Marketing), Sydni Craig-Hart (Smart Simple Marketing)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Teams & Culture

Session Type: Breakout Session

Audience Level: All

Technology, Your Company, and the Future of Meaningful Human Experiences

Speaker: Kate O'Neill (KO Insights)

Location: Room 26

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Keynote: Big Ideas

Session Type: Breakout Session

Audience Level: All

Utilizing Instagram to Not-So-Accidentally Grow your Brand

Speaker: Wally Koval (@AccidentallyWesAnderson)

Location: Room 25

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Social Media

Session Type: Breakout Session

Audience Level: Beginner

Thursday | 3:35 pm

Networking & Refreshments - #CMWorld Chatter

Location: CMWorld Expo Hall

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Networking Break

Thursday | 4:30 pm

Closing Headliner

Speaker: Mindy Kaling (Author and Director)

Location: CMWorld Keynote Stage

Pass Type: All Access, Main Conference, Main Conference Plus

Session Type: Keynote

Audience Level: All

Thursday | 5:30 pm

CMWorld Evening On Your Own

Location: Downtown Cleveland - East 4th Street

Session Type: Activity

Friday | 7:00 am

Registration Hours

Location: CMWorld Expo Hall

Pass Type: All Access, Industry Forum/Summit, Main Conference, Main Conference Plus

Session Type: Registration

Friday | 7:15 am

Continental Breakfast

Location: Grand Ballroom Foyer

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Breakfast

Friday | 8:00 am

Aligning a Fortune 5 Enterprise with a Few Hundred Webpages: A Case Study

Speakers: Kate Rogers (MSP-C, a division of MSP Communications), Drew Johnson (McKesson Corporate Marketing)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Strategic Content

Session Type: Breakout Session

Audience Level: Intermediate

Guardians of Content Vol 1: How to Scale B2B Influencer Content to Save the Galaxy

Speaker: Ashley Zeckman (TopRank Marketing)

Location: Room 6

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Storytelling Strategies

Session Type: Breakout Session

Audience Level: All

How Employees Can Create Content that Engages and Builds a Dedicated User Community

Speaker: Chris Luecke (Rockwell Automation)

Location: Room 3

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Audience Building

Session Type: Breakout Session

Audience Level: All

Insights: The Basis for Content Marketing Strategies for The Washington Post

Speaker: Paul Tsigrikes (The Washington Post)

Location: Room 10

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Research & Insights

Session Type: Breakout Session

Audience Level: All

Marketing to Millennials: It's Not What You Might Think

Speakers: Mariah Obiedzinski (Stamats), Marcia Francis (The University of Kansas Health System)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Millennial Marketing

Session Type: Breakout Session

Audience Level: Intermediate

So You Think You Want to Start an Online Community? What to Know Before You Open the Doors

Speakers: Berrak Sarikaya (Yesler), Ben Rome (AIHA), Jason Schemmel (GSDChat)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Community

Session Type: Breakout Session

Audience Level: All

Friday | 8:30 am

#CMWorld Cleveland Clinic Health Summit

Speakers: Erin Smith (Cleveland Clinic), Monica Chaudhari (AdirA), Ben Schilens (Orbita), Trishala Pillai (Myplanet), Everett Zufelt (Myplanet), Loren Chylla (The Adcom Group), Nathan David (Cleveland Clinic), Martha Makar (Cleveland Clinic), Brett Spiegel (Verywell), Anne Drago (Cleveland Clinic), Jennifer Coffman (Cleveland Clinic), Amanda Todorovich (Cleveland Clinic), Matt Bakaitis (Cleveland Clinic), Stephanie Brunskole (Cleveland Clinic), Leslie Radigan (Cleveland Clinic), Tom Neumann (Cleveland Clinic), Scott Steele (Cleveland Clinic), Ann Bakuniene-Milanowski (Cleveland Clinic), Gillian Higgins Smith (Cleveland Clinic), Tyler Maddox (Cleveland Clinic), Angie Kiska (Cleveland Clinic)

Location: Atrium Ballroom A

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Friday | 9:00 am

Binge Marketing: The Best Scenario for Building Your Brand

Speaker: Carlijn Postma (Owner, The Post)

Location: Room 6

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Storytelling Strategies

Session Type: Breakout Session

Audience Level: All

Community Rx: The Proper Care and Feeding for a Highly Successful Online Community

Speakers: Erika Heald (Erika Heald Consulting), Dennis Shiao (Dennis Shiao Consulting)

Location: Room 1

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Community

Session Type: Breakout Session

Audience Level: All

Creating Authentic Content for a $1.5 Trillion Audience

Speaker: Christine Carter (Global Marketing Strategist)

Location: Room 4

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Millennial Marketing

Session Type: Breakout Session

Audience Level: All

Slack & Facebook Groups: The Power of the Micro Community

Speaker: Alaina Shearer (TogetherDigital)

Location: Room 3

Track: Audience Building

Session Type: Breakout Session

Audience Level: All

Unlock the Data: How to Create an Army of Data-Powered Content Marketers

Speaker: Clare Carr (Parse.ly)

Location: Room 5

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Strategic Content

Session Type: Breakout Session

Audience Level: Intermediate

What matters to CMOs: 7 Key Content Marketing Trends from The Content Council

Speaker: Jacqueline Loch (Chair of The Content Council)

Location: Room 10

Pass Type: All Access, Main Conference, Main Conference Plus

Track: Research & Insights

Session Type: Breakout Session

Audience Level: All

Friday | 10:00 am

Financial Services Forum: Drive Growth Through Human-Centric Content Marketing

Speakers: Anna Hrach (Convince & Convert), Zontee Hou (Convince & Convert), Allen Plummer (Vanguard), Rachel Mann (American Fidelity Assurance Company)

Location: Room 3

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

Higher Education Forum - The Journey to Commitment: Driving Success in Your Student Recruitment

Speakers: Jeff Allen (Ohio University College of Business), Nate Riggs (NR Media), Yeva Roberts (PFL), Tim Brunicardi (Hocking College), Logan Cox (Ohio University), Devin Daley (Ohio University), Kristin Kawecki (Ohio University), Kali Knudsen (Ohio University), Jennifer Vance (Ohio University)

Location: Room 20

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

Industrial Marketing Summit

Speakers: Achinta Mitra (Tiecas, Inc.), Todd Henry (The Accidental Creative), Kerry Nedic (Emerson), John Joyce (Brennan Industries), Lara Schneider (Toshiba International Corporation)

Location: Room 25

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Legal Services Forum

Moderator: Michael Winkleman (Leverage Media LLC)

Speakers: Robert Algeri (Great Jakes), Ezra Crawford (Crowell & Moring), Julie Gurney (Benesch Law), Dave Harvey (LawVision), Jim Jarrell (Norris McLaughlin, P.A.), Nathan Jenks (Zweck Strategies), Mary Kimber (Fort Kimber Partners), Jennifer Simpson Carr (Knapp Marketing), Jay Plum (Bracewell), Konstantin Shishkin (Goodwin)

Location: Room 24

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Nonprofit Forum

Speakers: Maliha Khan (Khanect the Dots LLC), Nouman Saleem (Khanect the Dots LLC), Tayyab Yunus (Center for Muslim Philanthropy), Willis Turner (Sales & Marketing Executives International), John Kreicbergs (Propaganda3)

Location: Room 21

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

Professional Services Forum

Speaker: Jonathan Kranz (Kranz Communications)

Location: Room 19

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Publishing Forum: How Publishers Use Content Marketing to Monetize Their Audiences

Speakers: Christoph Trappe (AC Business Media), Patrick Lynch (CFE Technology), Jeff Herrmann (The Business Journal)

Location: Room 4

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

Retail & eCommerce Forum

Speaker: Leslie Carruthers (The Search Guru)

Location: Room 22

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

Technology Forum

Speakers: Laura Hamlyn (Red Hat), Luke Kintigh (Autodesk), Robert Rose (Content Marketing Institute), Jessica Bergmann (Salesforce)

Location: Room 1

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Audience Level: All

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs

Speakers: Bert van Loon, AJ Huisman (Content Marketing Fast Forward), Maureen Jann (SuperDeluxe Marketing), Jonathan Crossfield (Chief Content Officer Magazine)

Location: Room 23

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum

Travel/Tourism/Hospitality Forum - The World's Biggest Visual Content Team: How to Leverage Key Visual Storytellers, Strategies and Tools to Better Manage and Share Your Destination Experiences

Speaker: Donna Moritz (Socially Sorted)

Location: Room 6

Pass Type: All Access, Industry Forum/Summit, Main Conference Plus

Session Type: Industry Forum