Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Maureen ThormannSection Manager, Content and Information ExperienceNational Instruments

Maureen Thormann is currently the Section Manager, Content and Information Experience at National Instruments.  NI is a works to transform the way engineers and scientists approach their test, control, and design applications through graphical programming software and modular hardware.  Around the world, engineers and scientists are simplifying development, increasing productivity, and reducing time to test with NI products.

In Maureen's current role, she works with her team to provide best practices on content and user experience, marketing strategy and user research.  In this capacity, her team defines the user experience, content requirements and information architecture all while focusing on the customer experience.  Along with these responsibilities, she drives user-friendly innovation through user research.  Maureen has been instrumental in increasing conversion metrics, the use of analytics tools, and the adoption of more managed content across the site. 

Prior to this role, she worked as a marketing communications manager for a startup in Austin, TX where she developed and executed projects for the design, writing, and production of marketing communications materials.  She worked to develop corporate literature, products and services brochures, case studies, and graphic artwork as well as managed corporate events.