Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Once our CMWorld 2018 Mobile app is launched in August you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

Frank CutittaSenior Director, Center for Content AnalyticsHIMSS Media Lab

Frank Cutitta became Senior Director of Content Analytics and founder of HIMSS Media Lab after serving on the HIMSS Worldwide Board and Medtech/HIMSS Media Board for 6 years.

He has been recognized by FOLIO as one of the media industry’s top 40 innovators and influencers. 

He currently specializes in the neuroscience and emotion of HIT buyer personas around the world, and the need for prescriptive content to throw “data exhaust”, in an effort to avoid “random acts of content”.

Frank served for two decades as VP of International at International Data Group, a $3.8 billion media, research and expo company, where he led launches of such properties as Computerworld, PC World, NetworkWorld, Macworld and CIO in over 90 countries. He also worked on international localizations of the iconic Dummies series. During this time, he headed the first Soviet-American media joint venture in 1988. He remained in the Soviet Union in an independent business development and intelligence community capacity until 1991.

He returned when asked by his legendary mentor, Pat McGovern to transform the IDG international businesses from print/digital-centric to data-centric with the launch of IDG Connect.

He subsequently was appointed worldwide CEO of the International Advertising Association, the largest global advertising trade organization in that segment.  He was subsequently founder of the Center for Global Branding where his Weapons of Mass Discussion® practice specialized in driving social media conversations in business and governments.

Frank has been prolific writer and researcher on media transformation, cross cultural communications, the co-evolution of marketing, IT and data science, and on the evolution of smart cities and healthcare around the world. To this end he led the launch of Smart & Resilient Cities as Editorial Director, leading to a Jesse Neal nomination for editorial excellence.

In his early career in the late 70’s he was a high school special education teacher and wrestling coach; a textbook executive for the then-Macmillan Publishing; and associate Publisher of Learning Magazine.

He received a BS from Indiana University (PA) and an MA from Rider University (NJ). He is currently a graduate professor and doctoral candidate at Northeastern University in Boston where he teaches Master’s courses in Intercultural Communications and Personal Branding.

During his free time, he produces “opinionated” beef jerky, coaches youth wrestling, and teaches snowboarding to mature beginners as part of his Grays on Trays® program.

He resides in Wayland, Massachusetts.

LinkedIn: https://www.linkedin.com/in/frankcutitta/

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