Content Marketing World 2018 - Session Scheduler

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Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy

Speaker:

Erika Heald (Consultant, Erika Heald Consulting)

Date: Friday, September 7

Time: 8:00am - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communication

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

You may think that your company's intentions are obvious when it comes to encouraging employee social engagement. But recent research from Bambu by Sprout Social found 77.3% of those surveyed don't feel encouraged to share company news on social media because they don't know if their company is OK with them sharing news. Having well-defined social media guidelines in place, and including social media training in new employee onboarding is a prime way to fix this. Here's how to do it.

Takeaway

In this session you will learn:
What to include in your social media guidelines
Examples of publicly-visible social media guidelines
How to implement an employee social media policy in a way that encourages employees to share content