Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy


Erika Heald (Consultant, Erika Heald Consulting)

Location: Room 3

Date: Friday, September 7

Time: 8:00am - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communication

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

You may think that your company's intentions are obvious when it comes to encouraging employee social engagement. But recent research from Bambu by Sprout Social found 77.3% of those surveyed don't feel encouraged to share company news on social media because they don't know if their company is OK with them sharing news. Having well-defined social media guidelines in place, and including social media training in new employee onboarding is a prime way to fix this. Here's how to do it.


In this session you will learn:
What to include in your social media guidelines
Examples of publicly-visible social media guidelines
How to implement an employee social media policy in a way that encourages employees to share content