Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

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Your Lack of Social Media Guidelines is Killing Your Employee Brand Advocacy


Erika Heald (Consultant, Erika Heald Consulting)

Date: Friday, September 7

Time: 8:00am - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Internal/Brand Communication

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

You may think that your company's intentions are obvious when it comes to encouraging employee social engagement. But recent research from Bambu by Sprout Social found 77.3% of those surveyed don't feel encouraged to share company news on social media because they don't know if their company is OK with them sharing news. Having well-defined social media guidelines in place, and including social media training in new employee onboarding is a prime way to fix this. Here's how to do it.


In this session you will learn:
What to include in your social media guidelines
Examples of publicly-visible social media guidelines
How to implement an employee social media policy in a way that encourages employees to share content