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Erika Heald (Consultant, Erika Heald Consulting)
Date: Friday, September 7
Time: 8:00am - 8:45am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Internal/Brand Communication
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
You may think that your company's intentions are obvious when it comes to encouraging employee social engagement. But recent research from Bambu by Sprout Social found 77.3% of those surveyed don't feel encouraged to share company news on social media because they don't know if their company is OK with them sharing news. Having well-defined social media guidelines in place, and including social media training in new employee onboarding is a prime way to fix this. Here's how to do it.
In this session you will learn:
What to include in your social media guidelines
Examples of publicly-visible social media guidelines
How to implement an employee social media policy in a way that encourages employees to share content