Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

You'll Want to Write This Down: Stop Writing Like a Marketer And Start Storytelling like a Journalist


Michelle Park Lazette (Writer, Federal Reserve Bank of Cleveland)

Location: Grand Ballroom B

Date: Thursday, September 6

Time: 10:00am - 10:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Everyone's telling marketers that storytelling is where it's at. Here's how to find stories, make "sources" of your experts, and tell stories like a journalist in even the most conservative of industries.

  • First thing's first: It's hard, maybe even impossible, to write a powerfully interesting non-story. So you must find the stories worthy of being told (the timely, the relevant, and the ones with a "so-what?").
  • Your organization's experts and customers are THE voices for your storytelling. You must earn their trust.
  • As with many things, storytelling takes practice. Doesn't mean you can't accelerate what you know and expand what you try by learning from others' mistakes and successes. If you come for nothing else, come for these techniques.
  • Inclined to think that no matter how much you build your storytelling skills, your organization won't buy in? Sit in for examples of long-form multimedia storytelling from the Federal Reserve Bank of Cleveland and learn how a team secured buy-in to try them.