Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

You Did a Content Inventory, Now What? How to Find the Hidden Gems Within Your Content Audit

Speaker:

Peg Miller (Senior Director of Content, Xactly)

Location: Atrium Ballroom B

Date: Thursday, September 6

Time: 11:05am - 11:50am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Advanced

Most organizations who've been doing content marketing have conducted a content inventory or audit, but what are you doing with that information? What actionable insights have you found? Learn what to look for, data points to give you guidance on your content strategy, hidden gems for content ideas. This session will focus on practical ways to up-level and scale your content using data to guide your decisions, without overworking your team.

Takeaway

You will learn:

  • How doing a content audit and inventory is the foundation of your content strategy
  • Practical, actionable advice based on what you learn in your audit
  • Even if you already have a recent or updated audit, we'll discuss ways to glean more useful information from what you may already have
  • Tips and templates to help tune up your content process