Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Why Publishers Can't Win the Volume Game

Speaker:

Derek Flanzraich (CEO & Founder, Greatist)

Location: Grand Ballroom A

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Big Ideas

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

This session will highlight how a clear focus on maintaining and enhancing the quality of content for users will allow publishers to understand the value of engagement beyond quantity metrics like page views and unique visitors. We'll explore how Greatist has shifted its content strategy to focus on the value delivered from metrics such as time spent and pages per session, which in turn has led to a fully optimized SEO strategy, the opportunity for a broader audience to interact with our brand, and an increase in the overall value per user. We'll outline clear results and show how these metrics are key for boosting traffic from search as well as conversions to loyal platforms.

Takeaway

1. Content may be king, but engagement is royalty.
2. Prioritizing quality metrics over quantity metrics can increase the overall value per reader.
3. Make sure each of your platforms are working together. This will lead to larger audiences across your most loyal products.
4. More content isn't always the right strategy—creating fewer pieces of premium content can actually increase user satisfaction and engagement.