Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Why Now is The Time to Get Your Influencer Marketing Strategy Right

Speaker:

Natalie Giddings (Managing Director, The Remarkables Group)

Date: Wednesday, September 5

Time: 2:50pm - 3:35pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Influencer Marketing

Session Type: Breakout Session

Vault Recording: TBD

78% of audiences say they love it when influencers recommend a product but the relentless focus on audience size and countless new recruitment platforms distracts from the fundamental need for a strategy. Investigate the methods marketing professionals are using to better leveraging social influencers.

Takeaway

In this session you will learn:

  • The dynamics that underpins the success of influencer marketing
  • The current influencer marketing landscape
  • The 5 most common mistakes being made by brands in influencer marketing
  • The key metrics every marketer should be using to measure the success of a program