Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

When you think of channels for distribution of content, do you think "inside the box"?


Susan Hartman (Partner, Susan Hartman Consulting)

Location: Room 5

Date: Wednesday, September 5

Time: 1:45pm - 2:30pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Sales

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

When you think of channels for content distribution, do you remember to think "inside the box"? How to care, nurture and feed the best channel for your company--your sales teams! Sometimes as marketers we are so focused on strategy, we forget about the tactical efforts needed to ensure our success. Take our sales and partner channels, are they the last to know about your next release or offering and can they generally get access to the great content you’ve developed? If so, it’s time to use a grass roots approach to ensuring you utilize the best audience you have at your disposal for content distribution---your sales teams!


-How can you best educate your internal resources?
-Develop a communication plan to reach this internal audience
-Which tools work best and why? (audio, video, online, email)
-How can we reach this audience and gain their buy-in?
-How can you measure the effectiveness of the use of content distributed internally?