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Jane Weedon (Director of Business Development, Twitch)
Date: Thursday, September 6
Time: 9:30am - 10:00am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Session Type: Keynote
Vault Recording: TBD
What can content marketers learn from the world's hottest social video service? Jane Weedon, Director of Business Development, will discuss Twitch’s unique brand of content delivery, specifically the creator-audience interactions born from video games, how that successfully transferred to other types of content like programmatic TV, and how marketers can harness the way the Twitch community watches and engages with content to build a loyal audience. On Twitch, millions of people and interests collide from video games to esports tournaments to classic TV shows, plus an array of other content categories surfaced by the community. As the leader of Twitch’s non-traditional content strategy, Jane will show marketers how Twitch works in all areas outside gaming--by letting the audience become part of the show.