Andrew Davis (Author, Brandscaping & Town, INC.)
Location: Room 25C
Date: Friday, September 7
Time: 10:00am - 3:00pm
All Access, Industry Lab/Summit, Main Conference Plus -
Get your pass now!
Vault Recording: TBD
Top ten lists and traveler reviews bombard our audiences. Hot buys, flash sales, last-minute destination deals all flood our inboxes and pop-up on our mobile devices. Today's travelers are overloaded with information!
How do we cut through the digital clutter to put heads in beds, bums in seats, and cash in our registers? How do we command premium prices and deliver exceptional experiences that produce wave after wave of tourists to our adventures, hotels, restaurants, tours, and towns?
It turns out the most successful companies market the places they do business more than the business they do. These operators focus on increasing demand instead of increasing awareness. It may sound counter-intuitive, but it works.
In this intense, high-energy, five-hour workshop, bestselling author and former agency executive Andrew Davis will teach you how to stop telling people what you have to offer and start showing them what you deliver.
Andrew will challenge you to apply the lessons in his latest book, Town Inc, to attract travelers, tourists, even businesses. He'll show you how to get rich by targeting a niche. You'll learn how to tell origin stories that create a sense of place, and he'll challenge you to create content designed to attract the influencers, innovators, and dreamers.
Are you ready to stake your claim?
You'll leave Content Marketing World with:
- A Clearly defined niche to target.
- An explicit list of content ideas to attract a valuable audience.
- Your very own list of influencers to engage and invite to contribute relevant content.
- An Elegantly simple method of measuring your content's success.
- A demonstrable and repeatable process for re-targeting new audiences.
- A valuable claim.
10:00-11:00am Stake Your Claim
11:00-11:30am Fractal Marketing
11:30am-12:30pm LUNCH & Unplugged Q&A
12:30-1:30pm 3 Types of Stories
1:30-2:30pm Visionaries & Cornerstones
Watch this video to learn more: https://www.youtube.com/watch?v=jlTSjBHS4Ho