Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Travel/Tourism/Hospitality Lab - Stake Your Claim: The simple secrets smart travel brands use to build booming businesses


Andrew Davis (Author, Brandscaping & Town, INC.)

Location: Room 25C

Date: Friday, September 7

Time: 10:00am - 3:00pm

Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Lab/Summit

Vault Recording: TBD

Top ten lists and traveler reviews bombard our audiences. Hot buys, flash sales, last-minute destination deals all flood our inboxes and pop-up on our mobile devices. Today's travelers are overloaded with information!

How do we cut through the digital clutter to put heads in beds, bums in seats, and cash in our registers? How do we command premium prices and deliver exceptional experiences that produce wave after wave of tourists to our adventures, hotels, restaurants, tours, and towns?

It turns out the most successful companies market the places they do business more than the business they do. These operators focus on increasing demand instead of increasing awareness. It may sound counter-intuitive, but it works.

In this intense, high-energy, five-hour workshop, bestselling author and former agency executive Andrew Davis will teach you how to stop telling people what you have to offer and start showing them what you deliver.

Andrew will challenge you to apply the lessons in his latest book, Town Inc, to attract travelers, tourists, even businesses. He'll show you how to get rich by targeting a niche. You'll learn how to tell origin stories that create a sense of place, and he'll challenge you to create content designed to attract the influencers, innovators, and dreamers.

Are you ready to stake your claim?

You'll leave Content Marketing World with:

- A Clearly defined niche to target.
- An explicit list of content ideas to attract a valuable audience.
- Your very own list of influencers to engage and invite to contribute relevant content.
- An Elegantly simple method of measuring your content's success.
- A demonstrable and repeatable process for re-targeting new audiences.
- A valuable claim.

10:00-11:00am Stake Your Claim
11:00-11:30am Fractal Marketing
11:30am-12:30pm LUNCH & Unplugged Q&A
12:30-1:30pm 3 Types of Stories
1:30-2:30pm Visionaries & Cornerstones
2:30-3:00pm Wrap-Up/Q&A


Watch this video to learn more: