Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Transforming Teams: How to Transition Traditional Marketers into Content Marketers


Kelly Hungerford (Digital Strategist, Consultant, CommunityWorks)

Location: Room 6

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

A complete communication refresh for a flagship brand's website can be a task and half for even the most experienced digital marketing team. So, what happens when you and your team of traditional marketers are tasked with the consolidation project of more than 26 websites across a region? Oh, and not to mention the content marketing!

In this session, you'll learn how one of Europe's leading oral health brands is taking digital transformation as an opportunity to dive headfirst into content marketing, and how they're going about it.


Key session takeaways:

  • Learn approaches for building buy-in and trust from your team to move your content project forward
  • Understand what type of support digital and content marketing beginners need and how to build a learning plan
  • Get tips, tactics, advice on how to structure your copywriting projects using Agile methodology
  • Gain insights on the tools, technology, and process that are necessary for multi region success
  • Hear first-hand from a traditional-product-marketing-team-turned-content-marketers who just went through the process
  • Sleep better at night knowing that you and your team are not alone. (You can do this!

This session is great for international marketing directors, marketing managers, agencies and marketeers with minimal digital and content marketing experience, and/or working on cross-regional projects.