View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Location: Room 10
Date: Wednesday, September 5
Time: 12:20pm - 1:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Lunch & Learn
Session Type: Breakout Session
Vault Recording: TBD
Are you still competing with paid search for your marketing dollars? While we can all agree that content marketing is at least as important, the main difference is they can show ROI and you can’t. Until now. Join Sam Fonoimoana, chief analytics officer for Stoke Analytics, and Mark Boothe, head of social media for Adobe Experience Cloud, to see how to stitch your CRM data to web analytics for the unvarnished truth about how your content contributes to revenue. Mark Boothe will share how he is relying on this data to optimize social media spend in support of content that affects the most deals. Content does support revenue and you can have hard data to report on and increase the effectiveness of your own content marketing strategy.