Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Tired of Vanity KPIs? Discover How Adobe Ties Content to B2B Deals for Real ROI Measurement

Sponsor Speakers:

Mark Boothe (Head of Social, Adobe)

Sam Fonoimoana (Founder, Stoke)

Laurie Lohner (Managing Partner, Stoke)

Location: Room 10

Date: Wednesday, September 5

Time: 12:20pm - 1:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

The Stoke Group

Are you still competing with paid search for your marketing dollars? While we can all agree that content marketing is at least as important, the main difference is they can show ROI and you can’t. Until now. Join Sam Fonoimoana, chief analytics officer for Stoke Analytics, and Mark Boothe, head of social media for Adobe Experience Cloud, to see how to stitch your CRM data to web analytics for the unvarnished truth about how your content contributes to revenue. Mark Boothe will share how he is relying on this data to optimize social media spend in support of content that affects the most deals. Content does support revenue and you can have hard data to report on and increase the effectiveness of your own content marketing strategy.

Takeaway

  • Learn from Adobe’s journey of working with content ROI data and the impact it’s had on their strategy.
  • Discover how you can tie your online content to leads, sales pipeline, and offline deals.
  • Learn how to justify your content marketing budget in the dollar-figure language the C-suite is fluent in.
  • Find out what you need to link marketing analytics and CRM tools.
  • See how data can give you insights to develop a content strategy for the entire customer journey.