Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Think Like A Journalist: The 5 Keys To Compelling Content


Melanie Deziel (Founder, StoryFuel)

Location: Room 1

Date: Friday, September 7

Time: 9:00am - 9:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Teams & Culture

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

With brands and marketers increasingly taking up the torch of storytelling, turning themselves into publishers across their web properties, blogs and social channels, there's plenty to be learned from the world of journalism. This session will share five journalistic best practices taught in J-school classrooms and used in newsrooms across the country, allowing brand marketers to make high quality content and to better understand the processes and philosophies of their media partners. Put on your press hats and get ready to Think Like A Journalist.


Identify which content ideas are truly "newsworthy"
Take a journalistic approach to finding stories and sources
Understand the role that powerful stories can play in your overall brand messaging