Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

"Think Like A Filmmaker" Learn how documentaryfilms andtheir storytelling techniques can be a powerful and captivating way to tell your brand story


Denise Roberts McKee (COO, About Face Media Inc.)

Location: Grand Ballroom C

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Visual Storytelling

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Documentary films offer a genuine, compelling way to express your company's values and tell memorable stories. Are you ready to learn how to transform your video content into must-share content?

Find out what goes into creating authentic, engaging documentary films, including: How to identify worthwhile stories that align with your brand's values, understanding story archetypes, "storyboarding" ideas, developing characters, choosing collaborators, and developing serial content.


- How documentary films provide authentic and effective storytelling content that drives engagement and fuels business initiatives.
- Techniques professional filmmakers use to transform raw materials into powerful stories.
- Examples of transformative storytelling, including brand documentaries.
- Advice on getting started and what to expect from the process—including finding your story, defining a strategy and developing a story line.