Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

The Unsung Hero of Content Marketing: Original Research


Michele Linn (Chief Strategy Officer , Mantis Research)

Clare McDermott (Chief Research Officer, Mantis Research)

Location: Room 4

Date: Friday, September 7

Time: 9:00am - 9:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

It’s the last day of CMW ... Is your head so full that learning about research sounds as appealing as a root canal?

The good news: there will be no math or geek speak in this session. But you will get plenty of inspiration and advice about how YOU can become the source of authority in your industry by creating data-driven content.

Original research is an untapped opportunity for content marketers . . . but it may not be for long. CMI and countless other brands push ahead of their competition by publishing authoritative original research, and marketers are catching on. One in 4 marketers say they’re considering publishing research for the first time in the next 12 months.

Join us for an approachable (and fun) look at how to get started or take your research to the next level.


  • Learn about the wide range of research types, from conventional, survey-based research to creative ways of using 3rd party data.

  • Understand the steps involved in any research project.

  • Uncover the essential questions you need to answer when starting an original research project.

  • Learn about the tech tools available to support your research efforts.