Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

The Unsung Hero of Content Marketing: Original Research


Michele Linn (Chief Strategy Officer , Mantis Research)

Clare McDermott (Chief Research Officer, Mantis Research)

Date: Friday, September 7

Time: 9:00am - 9:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Are you publishing more often yet seeing static or diminishing results? Or is your team drowning on the "hamster wheel" of content?

Did you know that there is still an untapped opportunity for you to break through and give your audience what they are asking for? It's original research.

74% of B2B buyers consider original research to be influential with purchasing decision, yet only 37% of B2B marketers include research in their content marketing efforts. (Content Marketing Institute, 2017)


* Uncover the essential questions you need to answer when starting an original research project
* Understand the steps involved in any research project--from traditional reports based on large-scale quantitative surveys to original insights from 3rd-party aggregated data.
* Walk away with many ideas from others who have successfully executed original research