Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

"The Top 7 Writing Secrets of Hit-Making Songwriters"


Ahava Leibtag (President,

Location: Atrium Ballroom A

Date: Thursday, September 6

Time: 10:00am - 10:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Learn how the hit makers of songwriting use ideation, images, cadence and concrete nouns to bring alive imagery. We will walk through popular songs and discuss how ideas came to songwriters, how they work through their creative process and how they collaborate with producers to create hits. All of these tips will help content marketers to create stronger more engaging content.


1. Learn how to get inspired by your ideas
2. Sharpen your ability to craft strong images
3. Tighten your collaboration techniques
4. Learn techniques for breaking through blocks
5. Expand your understanding of "writing"