View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Todd Eckler (General Manager US, IntelligenceBank)
Location: Room 4
Date: Wednesday, September 5
Time: 10:15am - 11:00am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: B2B Strategy
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Through an interactive session we will explore how the brain is susceptible to subconscious influences in ways that affect how consumers make decisions. We will see how the use of dynamic personalization and subjective content can lift sales and create more brand loyalty. The availability of technology today and in the future will be discussed in the context of making this a reality for marketers.