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Joe Lazauskas (Director of Content Strategy, Contently)
Date: Thursday, September 6
Time: 1:30pm - 2:15pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Creation
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. That’s quickly changing. In this high-energy session, Joe Lazauskas will reveal the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure the success of your content.
Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, case studies from the most innovative brands on earth, and get the opportunity to participate in a live neuroscience experiment. It’s like no content marketing session you’ve ever seen before.