Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Stories for the Win: The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy

Speaker:

Joe Lazauskas (Director of Content Strategy, Contently)

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. That’s quickly changing. In this high-energy session, Joe Lazauskas will reveal the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure the success of your content.

Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, case studies from the most innovative brands on earth, and get the opportunity to participate in a live neuroscience experiment. It’s like no content marketing session you’ve ever seen before.

Takeaway

  • The neuroscience of storytelling and how stories impact our brains, building connections and driving purchase consideration
  • The 4 elements of stories that make our brains light up
  • Techniques for measuring and optimizing the effectiveness of your content