Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Stories for the Win: The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy

Speaker:

Joe Lazauskas (Director of Content Strategy, Contently)

Location: Atrium Ballroom A

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Content marketers have long assumed that great stories help build relationships with consumers, but until recently, we haven’t known why or how. That’s quickly changing. In this high-energy session, Joe Lazauskas will reveal the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure the success of your content.

Learn about the storytelling techniques that spike empathy, attention, and purchase consideration in our brains, case studies from the most innovative brands on earth, and get the opportunity to participate in a live neuroscience experiment. It’s like no content marketing session you’ve ever seen before.

Takeaway

  • The neuroscience of storytelling and how stories impact our brains, building connections and driving purchase consideration
  • The 4 elements of stories that make our brains light up
  • Techniques for measuring and optimizing the effectiveness of your content