View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Heidi Cohen (CCO, Actionable Marketing Guide)
Location: Room 1
Date: Thursday, September 6
Time: 2:35pm - 3:20pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Content Distribution/Promotion
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
When content leaders like Jay Baer and Content Marketing Institute reduce their publication frequency, it's a signal that creating more content isn't the answer to drive measurable results.
To succeed get more mileage from each content effort by improving your amplification and distribution. Follow Derek Halpern's approach: He focuses 80% of his content effort on distribution and you should too.
Skip the promote-it-once approach. Incorporate content amplification and distribution into your creation process to gain traction and reach the maximum possible audience. Keep it visible by creating an on-going distribution campaign for each piece of content.
This session will arm you with the techniques and tools you need to take advantage of your amplification window of opportunity while continuing to distribute your content again and again and again.
• On-going distribution tactics to keep your content visible over time.
• Amplification checklist to maximize your initial distribution window of opportunity.
• Content distribution worksheet to tap into the combined power owned, social and third party media.