Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

The other side of performance - operational efficiency: How to build, measure, and optimize high-performing teams that deliver high-performing content


Shafqat Islam (Co-Founder & CEO, NewsCred)

Location: Atrium Ballroom A

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Business performance has never been more dependent on content. But, consistently delivering content that is relevant, integrated, and contextualized to generate results across all customer touchpoints means changing the way marketing teams work and measure their performance. Shafqat Islam, CEO and Co-founder of NewsCred, will share his vision for the future of marketing teams, the role of technology in that transformation, and what it means for content marketers.


  1. Learn how to generate ROI holistically by tracking and optimizing the performance of your content and content operations
  2. Obtain a new methodology for developing content operational maturity
  3. Gain insight into how a “Team of Teams” approach to content development breaks down silos and leads to breakout content performance

Presented by NewsCred