Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

The Most Common SEO Mistakes in Demand Generation Campaigns


Stephan Spencer (Co-author, The Art of SEO)

Location: Room 25ABC

Date: Thursday, September 6

Time: 1:30pm - 2:15pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Demand Generation 2.0

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

When an organization needs to stimulate demand, the content marketing team often turns to paid campaigns. This is understandable, but the lack of attention to SEO means you’re missing out on a TON of free organic traffic. This session will outline some VERY common, easy-to-fix mistakes that content marketers make. From lost "link equity" to duplicate content and everything in between, you'll be given easy-to-follow fixes that will add value to every SEO initiative.


You will learn:

• The most common, and costliest, SEO mistakes in demand generation campaigns
• How to prioritize and fix those mistakes
• How and what to monitor
• Which tools are the must-haves versus the nice-to-haves
• What you can fix on your own and what requires a specialist