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Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Stephan Spencer (Co-author, The Art of SEO)
Location: Room 25ABC
Date: Thursday, September 6
Time: 1:30pm - 2:15pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Demand Generation 2.0
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
When an organization needs to stimulate demand, the content marketing team often turns to paid campaigns. This is understandable, but the lack of attention to SEO means you’re missing out on a TON of free organic traffic. This session will outline some VERY common, easy-to-fix mistakes that content marketers make. From lost "link equity" to duplicate content and everything in between, you'll be given easy-to-follow fixes that will add value to every SEO initiative.
You will learn: