Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

The Long Tales: How Longform Content Beats Snaps, Tweets & Chatbots All Day Every Day

Speakers:

Mitch Joel (Founder, Six Pixels Group)

Ann Handley (Chief Content Officer, MarketingProfs)

Dorie Clark (Author of Entrepreneurial You, and Adjunct Professor, Duke University Fuqua School of Business)

Location: Grand Ballroom A

Date: Thursday, September 6

Time: 10:00am - 10:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Big Ideas

Session Type: Breakout Session

Vault Recording: TBD

Blog posts, articles, newsletters and even bestsellers. Old school? Says who? Not Google. Not your customers. Join bestselling authors, bloggers, podcasters and writers Dorie Clark, Ann Handley and Mitch Joel for this deep dive into the rich river of longform content, and how your brand can find its voice in one of the most powerful (but underutilized) content marketing opportunities. While every brand is worried about live video, Alexa plays or listicles, find out how longform content drives sales, marketing and loyalty.