Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

The Gig Economy: Get In The Game!


Michael Weiss (VP Consulting Services & Solutions, creative circle)

Location: Room 11

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

The gig economy is upon us. You better get in the game and understand how it will affect you and your team. Some say that by 2020 nearly 50% of the workforce will be freelancers. As content marketers we will find ourselves on either side of the playing field - doing the hiring, being hired or for many of us - playing both sides! Through case studies we will examine the best approach to identifying a freelancer, and how should we be thinking about structuring an in-house team and when to hire a freelancer? When and why you should think about a side hustle. Let’s examine the rock-solid approaches of the new leadership of content teams – and how to scale them in this new world.


Take Aways
- How to identify when to hire a freelancer and how to go about doing it
- How freelancing can and will affect you and your ability to manage
- How to build and structure your in-house team and when to hire a freelancer
- How to figure out when you should take on a side hustle