View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Pete Winter (Managing Partner - TP USA, Tomorrow People)
Location: Room 6
Date: Wednesday, September 5
Time: 12:20pm - 1:05pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Lunch & Learn
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Around a quarter of marketing spend is allocated to content. However this year the budgets have stayed the same, while customer expectations, sales targets and ultimately pressure has increased. Find out how using data, you can personalize and target your customers to get your message to them first, before anyone else and how to combine this with segmentation and persona research to achieve success. With content marketing expected to be a $300bn industry by 2019, it’s important to get ahead of the competition. You’ve probably heard the terms ‘personalisation’ and ‘data-driven’ too much already, but we promise this is going to useful and based on the upcoming trends. Based on client experience, Pete would like to share with you recent successes and how you can use data and personalisation in your content strategy.