Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

The elephant in a nutshell: We need to talk about metaphors in marketing.

Speaker:

Doug Kessler (Co-Founder and Creative Director, Velocity Partners)

Location: Grand Ballroom B

Date: Thursday, September 6

Time: 11:05am - 11:50am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Metaphors are magical, mysterious messengers of meaning. They’re also the most used, abused and misunderstood aspects of language. A good one can instantly clarify even the most complex issue—and be remembered for decades. A bad one can clog up your communications like a hairball in a U-bend. So let’s strap Metaphor to the lab bench of scrutiny and tickle out its secrets.

Takeaway

Writers, people who commission writing and anyone interested in the power of language will learn:

-- How metaphors work and why they’re so powerful

-- When and how to use them in your content marketing

-- Using metaphors for educating, demystifying and just plain delighting readers

-- How marketers can use them well (and badly), with examples

-- How to avoid beating a metaphor to death or mixing it to oblivion (as I’ve done throughout this description)