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Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Doug Kessler (Co-Founder and Creative Director, Velocity Partners)
Location: Grand Ballroom B
Date: Thursday, September 6
Time: 11:05am - 11:50am
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Writing/Content Development
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: All
Metaphors are magical, mysterious messengers of meaning. They’re also the most used, abused and misunderstood aspects of language. A good one can instantly clarify even the most complex issue—and be remembered for decades. A bad one can clog up your communications like a hairball in a U-bend. So let’s strap Metaphor to the lab bench of scrutiny and tickle out its secrets.
Writers, people who commission writing and anyone interested in the power of language will learn:
-- How metaphors work and why they’re so powerful
-- When and how to use them in your content marketing
-- Using metaphors for educating, demystifying and just plain delighting readers
-- How marketers can use them well (and badly), with examples
-- How to avoid beating a metaphor to death or mixing it to oblivion (as I’ve done throughout this description)