Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

The Content Marketing Diamond Model for Small Businesses and Entrepreneurs


Bert van Loon (Independent Strategist, Content Marketing Fast Forward)

AJ Huisman (Founder, Y Content)

Maureen Jann (Founder + Managing Director, SuperDeluxe Marketing)

Jonathan Crossfield (Chief Consulting Editor, Chief Content Officer Magazine)

Location: Room 25B

Date: Friday, September 7

Time: 10:00am - 3:00pm

Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Lab/Summit

Vault Recording: TBD

This session is a ‘must’ for content-driven businesses, whether entrepreneurs, intrapreneurs or startups.

We’ll discuss:

  • How to use audience insights for developing stories
  • How to use distribution insights to build your audience
  • How to use measurement insights to determine ROI
  • How to organize your team and select technologies to support these insights

We call it the Content Marketing Diamond Model and it’s based on a foundation of purpose, goals and a solid strategy.

Content Marketing Fast Forward founders AJ Huisman and Bert van Loon, will lead this highly interactive, fun-filled workshop and guide you through the individual components of this hands-on planning model. During this practical session AJ and Bert will be joined by additional expert guest presenters.

At the end of the session, you will be able to translate the learnings from every component of the Content Marketing Diamond Model to your own business and move your content marketing program fast forward. Don’t miss this gem of a session!

10:00am Welcome
10:10-10:45am Fast Forward Through the Diamond Model (Bert van Loon)
10:45-11:20am Strategic Foundation Including Purpose & Goals (AJ Huisman)
11:20am-12:00pm Audience Insights & Story Development (Jonathan Crossfield)
12:00-1:00pm LUNCH
1:00-1:35pm Distribution Insights & Community Building (Maureen Jann)
1:35-2:10pm Measurement Insights & ROI (Bert van Loon)
2:10-2:45pm Organization & Technology (AJ Huisman)
2:45-3:00pm Wrap-up/Q&A