Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

The Confluence Equation: How Content and Influencers Drive B2B Marketing Success

Speaker:

Lee Odden (CEO, TopRank Marketing)

Date: Wednesday, September 5

Time: 1:45pm - 2:30pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Influencer Marketing

Session Type: Breakout Session

Vault Recording: TBD

What’s the secret formula to scalable, quality content? Find out how B2B brands, big and small like SAP, Dell, Cherwell and DivvyHQ are able to create more awareness, engagement and pipeline with the confluence equation. Join influencer marketing pro Lee Odden as he shares a framework, formula and tools for content marketing success working with influencers.

Takeaway

In this presentation you will:
- Learn the Influencer Marketing Maturity Model and where your brand fits
- Explore how a modular approach to influencer content can fuel cross-channel campaigns
- Learn how to get the best of both worlds: campaigns and always on programs
- Understand which technologies are available to facilitate influencer identification, engagement and performance reporting