Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies

Speakers:

Drew McLellan (Ad Agency Owner & Agency Consultant, Agency Management Institute)

Susan Baier (President, Audience Audit, Inc.)

Location: Room 3

Date: Thursday, September 6

Time: 11:05am - 11:50am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Based on new 2018 research with 500 agency clients, this session will reveal new findings about what clients ask their agencies to do — and why. We’ll dig into attitudes about outsourcing work vs. keeping it in-house, what capabilities clients see as agency strengths, and how they view their agency resources — as an extra pair of hands, as skilled generalists, as subject-matter experts or strategic advisors. Specifically designed to help agencies understand the topics and resources that agencies can use to reach prospective clients, we’ll also explore the messaging about agency capabilities that respondents find the most compelling.

Don’t miss this session if you want to understand how to build a content program that will highlight your agency as a critical resource!