Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

The Agency Edge 2018: When, What — and Why — Clients Outsource to Agencies


Drew McLellan (Ad Agency Owner & Agency Consultant, Agency Management Institute)

Susan Baier (President, Audience Audit, Inc.)

Date: Thursday, September 6

Time: 11:05am - 11:50am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Agency

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Based on new 2018 research with 500 agency clients, this session will reveal new findings about what clients ask their agencies to do — and why. We’ll dig into attitudes about outsourcing work vs. keeping it in-house, what capabilities clients see as agency strengths, and how they view their agency resources — as an extra pair of hands, as skilled generalists, as subject-matter experts or strategic advisors. Specifically designed to help agencies understand the topics and resources that agencies can use to reach prospective clients, we’ll also explore the messaging about agency capabilities that respondents find the most compelling.

Don’t miss this session if you want to understand how to build a content program that will highlight your agency as a critical resource!