Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Testing/Conversion: Build a Powerful Web Presence with Content, Social Media, and User Experience Strategies


Stoney deGeyter (President & CEO, Pole Position Marketing)

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Audience Level: All

Achieving growth through digital marketing requires more than a good optimization strategy.

Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.

This workshop will help you put all those pieces together. Specifically, you will learn:

  • Searcher Intent-focused keyword research strategies.

  • Steps and tips for building solutions-driven content that compels conversions.

  • How to build user-friendly navigation that guides visitors to the sale.

  • Social media tactics that break through social network algorithms and strengthen search performance.

  • Testing techniques to ensure best practices are really the best for your unique audience and web presence.