Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Testing/Conversion: Build a Powerful Web Presence with Content, Social Media, and User Experience Strategies


Stoney deGeyter (President & CEO, Pole Position Marketing)

Location: Room 25C

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

Audience Level: All

Achieving growth through digital marketing requires more than a good optimization strategy.

Digital marketing success now requires building a strong, overall web presence that incorporates quality content, engaging social media activity, and a compelling user experience.

This workshop will help you put all those pieces together. Specifically, you will learn:

  • Searcher Intent-focused keyword research strategies.

  • Steps and tips for building solutions-driven content that compels conversions.

  • How to build user-friendly navigation that guides visitors to the sale.

  • Social media tactics that break through social network algorithms and strengthen search performance.

  • Testing techniques to ensure best practices are really the best for your unique audience and web presence.