Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Tell Me Something I Haven't Heard! Crafting Unique Content for Brand and Business Positioning in B2B Financial Services


Lisa Lombardo (KeyBank Vice President, Senior Marketing Manager, KeyBank)

Pat Scanlon (Managing Director, Corporate Financial Group Inc.)

Andy Stief (Chief Marketing Officer, PGIM Real Estate Finance)

Location: Room 5

Date: Friday, September 7

Time: 8:00am - 8:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Process

Session Type: Breakout Session

Vault Recording: TBD

Believe it or not, B2B banking is breaking all the old traditions and finding success in innovative content marketing that is generating conversations and revenues. BNY Mellon and KeyBank have taken different roads to raise the marketing innovation bar. Introduced by Pat Scanlon, Corporate Financial Group, each will share how they are breaking tradition and getting the attention of their corporate markets.