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Please note that session dates and times are subject to change.
Location: Room 25A
Date: Friday, September 7
Time: 10:00am - 3:00pm
Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!
Session Type: Industry Lab/Summit
Vault Recording: TBD
Technology is so pervasive today that even established brands from GE to Home Depot are selling themselves as “tech” companies. Tech is no longer just a vertical, but rather a collective lifestyle. This is great news for tech companies. We have an opportunity to drive meaningful impact to a massive audience like never before. But how do intrinsic tech companies compete to win today’s audiences in the midst of increasing noise? How can tech be leveraged as a differentiator for your business?
The answer is not simple, but it can be executed with the right structure, team and strategy. The world’s fast-growing startups and prominent Fortune 500 tech companies have discovered how to create world class content marketing business models that fuel both your audience motivations and business goals.
In this comprehensive workshop, Luke Kintigh, head of publishing at Intel iQ will lead a diverse set of specialists in the tech sector to deliver a plan to ignite and optimize your team’s strategies in these four core pillars and disciplines of content marketing:
This workshop will push you to answer some of the toughest questions to content marketing success while helping you answer them with a tangible action plan along with the tools to succeed. Luke and team will show you how to create a thriving content marketing strategy and team. You’ll learn how to put all the pieces of the content marketing puzzle together in a way that enables and inspires innovation, collaboration, and most importantly, results.
Are you ready to reinvent your content strategy and business model for new found success?
You'll Leave Content Marketing World With:
- A defined target audience with methods to address their needs against a phased journey
- Ways to create content that resonates and compels action and engagement from audiences
- Methods to codify your team to be proactive and reactive against a centralized workflow
- Actionable ways to best distribute, optimize and measure your content for custom KPIs
- Answers to your unique challenges from experts across strategy, editorial, and measurement
- A content strategy that you can sell to your management and win current and new customers
- Answers to your unique challenges and questions from the speakers in a Q & A panel
Watch this short video to see what you'll learn when you attend this industry lab.
10:15-11:00am Strategy: Building the Foundation of your Content House
11:00-11:45am Production: How to Find Your Voice and Build Trust
11:45am - 12:45pm LUNCH
12:45-1:30pm Analytics: How to Measure Success
1:30-2:15pm Collaboration: Strategies and Solutions for "Marketing Chaos"
2:15-2:30pm Refreshment Break
2:30-3:00pm Panel: Now What? Open Q&A with all speakers