Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Tangerine Dreams & Marmalade Skies: Picture Yourself Using Instagram to Drive Company Culture Globally...a Citrix Case Study

Speaker:

Justin Levy (Social Media Speaker and Consultant, .)

Location: Room 26ABC

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Vault Recording: TBD

Are you looking for a way to shine a light on your company’s culture, to separate your company from the generic content pack? On Instagram, pictures are worth thousands of words (and, potentially, dollars!) Many companies focus on the standard issue: submitting applications for various awards, utilizing their recruiting teams, or relying on their employees to convey how much they enjoy working for your company (not that there’s anything wrong with that). But WHAT IF you turned to Instagram to showcase your company’s culture, to make the internet writ large sit up and say, “WHOA! How can I work for them?”

Takeaway

In this session, you will learn:

  • How to use Instagram to best capture and showcase your company culture
  • Creatively drive traffic to the web destinations you’re targeting
  • Define the things your company stands for, not just the things it’s selling