Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Talk Triggers: How Killer Content Creates Conversation and Clones Customers


Jay Baer (President, Convince & Convert)

Location: Grand Ballroom A

Date: Wednesday, September 5

Time: 11:20am - 12:05pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Keynote: Big Ideas

Session Type: Breakout Session

Vault Recording: TBD

Word of mouth is responsible for as much as 50% of all purchases, and 91% of B2B buys are influenced by word of mouth. You care about word of mouth for your business, but you almost assuredly do not have an actual plan to create chatter. Why?

Same is lame. We ignore average, but we discuss different. When you offer a differentiated, talkable customer experience, it compels conversation. And when customers talk, they recruit new customers…for free. In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different, and how do you use content to propel word of mouth?

This powerful presentation will create real change in your mind, and in your organization.