View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.
Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Please note that session dates and times are subject to change.
Bert van Loon (Independent Strategist, Content Marketing Fast Forward)
Location: Room 6
Date: Wednesday, September 5
Time: 2:50pm - 3:35pm
Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Process & Workflow
Session Type: Breakout Session
Vault Recording: TBD
Audience Level: Intermediate
Developing a Content Marketing Strategy with your team may feel like an unsurmountable challenge. Well, not any longer after this session. The 'Agile Content Marketing Roadmap' is a detailed step-by-step framework, developed to make you comfortable in developing and managing your strategy. Having your final destination clear and then breaking up your itinerary in smaller stages makes it a lot more manageable. Apart from the down-sizing of the work into meal-size chunks, this agile approach also allows you to adapt to change along the route. Let's go!
- You will be able to apply the framework to create or enhance your own Content Marketing Strategy
- The framework and its visuals offer you a 'common language' for shared understanding within your team (and senior management)
- You wil be able to implement an agile approach to improve your Content Marketing approach using validated learnings