Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Start Showing Your Content Marketing ROI Today

Speaker:

Michael Brenner (Keynote Speaker, Author and CEO, Marketing Insider Group)

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

So many marketers still struggle with the question of how to demonstrate marketing ROI overall, let alone for their content efforts. But in today's digital world, we don't have to put up with marketing that doesn't produce measurable results. We have Content Marketing to attract people instead of trying to buy our way into their hearts and minds through interruptive ads.

Whether your business goal is brand awareness, leads, or sales, you can start showing content marketing ROI today. Join best-selling author and content marketing pioneer Michael Brenner to learn the actual formulas and calculations anyone can use to measure content marketing ROI:

  • How to build the business case for content marketing (and get the budget)
  • How to measure content marketing ROI success in business terms.
  • Actual calculations any business can use to show real content marketing ROI