Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Start Showing Your Content Marketing ROI Today

Speaker:

Michael Brenner (Keynote Speaker, Author, CEO, Marketing Insider Group, and Chief Marketing Officer, Concured)

Location: Atrium Ballroom A

Date: Wednesday, September 5

Time: 10:15am - 11:00am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: ROI/Measurement

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

So many marketers still struggle with the question of how to demonstrate marketing ROI overall, let alone for their content efforts. But in today's digital world, we don't have to put up with marketing that doesn't produce measurable results. We have Content Marketing to attract people instead of trying to buy our way into their hearts and minds through interruptive ads.

Whether your business goal is brand awareness, leads, or sales, you can start showing content marketing ROI today. Join best-selling author and content marketing pioneer Michael Brenner to learn the actual formulas and calculations anyone can use to measure content marketing ROI:

  • How to build the business case for content marketing (and get the budget)
  • How to measure content marketing ROI success in business terms.
  • Actual calculations any business can use to show real content marketing ROI