Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Social Truth: Revealing what truly matters to customers

Speaker:

Liz High (VP of Customer Experience Insights & Delivery, Metia Group)

Location: Atrium Ballroom B

Date: Thursday, September 6

Time: 10:00am - 10:45am

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Working in an era where customers are creating data all around us, it is becoming increasingly critical to understand how to use unstructured data to ensure a 360-degree view of audiences. Do you understand the key attributes that drive the customer experience? Can you afford to let the potential of its value go untapped?

Takeaway

• Methodologies to help with the integration of social data into current research practices
• Tangible examples of how to use social data in market research
• How to remove stakeholder objections to social data & communicate the value