Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live.

Filter by pass type to see which sessions your pass makes you eligible to attend. Please note that adding a session to your agenda here does NOT guarantee you a seat. Sessions do fill up and seating is first come, first served, so it's a good idea to plan out your schedule ahead of time.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Slowing Down to Speed Up: A Case Study in Getting it Right, Not Rushed

Speaker:

Deana Goldasich (CEO, Well Planned Web, LLC)

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Publish it and they will come, right!? Not so fast. 72% of B2B organizations say they want to focus more on building long-term relationships than on getting "campaign-like" results from content marketing. But, how many organizations are actually willing to slow down before they speed up? See how one professional services firm's persistence and focus paid off.

Takeaway

Key takeaways and real-life examples include:
• Setting content and marketing goals that are meaningful, manageable and scalable
• Putting the buyer at the center of every decision
• Planning for success with room to flex and adjust
• Being "nimble and quick" without over-reacting
• Implementing a rule of "no lead left behind"
• Communicating with internal stakeholders