Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

Slowing Down to Speed Up: How to Get Content Right, Not Rushed

Speaker:

Deana Goldasich (CEO, Well Planned Web, LLC)

Location: Room 26ABC

Date: Thursday, September 6

Time: 12:05pm - 12:50pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: Intermediate

Hurry up and show results! Wait…not so fast. 72% of B2B organizations say they want to focus more on building long-term relationships than on getting "campaign-like" results from content marketing. But, how many organizations are actually willing to slow down before they speed up? Get ideas and inspiration through real-life examples and fresh approaches to getting it right, not rushed.

Takeaway

Key takeaways and real-life examples include:

  • Recognizing and tackling the realities behind the rush
  • Understanding the five essential practices of “long-play” content marketing teams
  • Combatting competing priorities and warped expectations
  • Uncovering quick wins that still fit within the long-term plan
  • Being "nimble and quick" without over-reacting
  • Finding fresh approaches to communicating with execs and stakeholders