Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Please note that session dates and times are subject to change.

R.O.E. is the new R.O.I.: Why empathy should be a key ingredient in your content strategy and how to do it

Speaker:

Margaret Magnarelli (Vice President, Marketing, Monster)

Location: Grand Ballroom B

Date: Thursday, September 6

Time: 2:35pm - 3:20pm

Pass type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Writing/Content Development

Session Type: Breakout Session

Vault Recording: TBD

Audience Level: All

Between natural disasters, shootings, terrorist incidents, revelations of sexual harassment, and political divisiveness, 2018 has been a pretty tough year—so I've been thinking a lot about empathy and how brands can be better at it. We're living in an era of unprecedented data and automation, which should skyrocket our business results forward, yet I have a sense that in this crazy world, we and our customers need human contact more than ever. After digging into some research on empathy, I feel even more convinced that through "empathic content marketing," we can build real relationships, and real sustainable revenue. In this session, I’ll share some of what I’ve learned with you so that you can create content that truly speaks to your consumer’s emotions and needs.

Takeaway

•What is empathy, really, and why should it matter to content marketers
•What are the three key phases of empathy that content marketers need to be aware of
•How, practically, do you institutionalize empathy in your content strategy (via your journey maps, your brand voice, your social strategy, your choice of influencers, and more)