Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Once our CMWorld 2018 Mobile app is launched in August you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Please note that session dates and times are subject to change.

Rocket Science Simplified: How to Optimize, Socialize and Publicize B2B Content

Speaker:

Lee Odden (CEO, TopRank Marketing)

Location: Room 25A

Date: Tuesday, September 4

Time: 1:00pm - 4:00pm

Pass type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

91% of B2B companies use content marketing (CMI/MarketingProfs) but 50% of content gets 8 shares or less (Buzzsumo). Houston, we have a problem! What good is your out of this world content if no one experiences it? In this space-themed workshop, you’ll join Content Marketing Commander Lee Odden for an interstellar experience on how to effectively build content amplification into the before, during and after of the content creation process. (rocket fuel not included). He’ll share the tips, tricks and tactics he’s learned over 17 years of working with content payloads of all shapes and sizes that have rocketed B2B brands to success.

Takeaway

You’ll learn:
- How to use a “Best Answer” strategy to activate content integration
- How to use keyword & question research to ignite content planning
- How to use Power Pages and SEO best practices for organic liftoff
- How to use the magic of repurposing social content for promotion
- How to use outreach tactics that will fuel blog and media coverage of your campaigns