Content Marketing World 2018 - Session Scheduler

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Our CMWorld 2018 Mobile app is launched so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Download the app.

Please note that session dates and times are subject to change.

Retail & eCommerce Lab


Leslie Carruthers (President, The Search Guru)

Casandra Campbell (Content Marketing Lead, Shopify)

Location: Room 24

Date: Friday, September 7

Time: 10:00am - 3:00pm

Pass type: All Access, Industry Lab/Summit, Main Conference Plus - Get your pass now!

Session Type: Industry Lab/Summit

Vault Recording: TBD

Facilitated lab featuring top tips and tactics from leading retailer and ecommerce experts. Together we'll cover a lot of ground, including hands-on time to craft elements you can plug in to your content marketing plan now. You'll leave with not just the what, but also the how for your site.


Attendee takeaways:

  • Top retail acquisition and CRM tactics

  • Examples strategies that leading retailers are employing right now

  • Take home brainstormed ideas (yours and peers’) to implement now


    10:00 - 11:00 How to Build and Convert an Audience of Buyers
    11:00 - 12:00 Leveraging Data Insights and Measuring Impact
    12:00 - 1:00 Networking Lunch
    1:00 - 1:45 Workshop: Create Your Own Content Marketing Strategy to Earn Leads
    1:45 - 2:15 Coffee / Networking Break
    2:15 - 3:00 Presentation of / Community Discussion on Your Content Marketing Strategies